Love Ride Goes Retro for 2010

Charity fundraiser returns after 2009 cancelation

By Motorcycle.Com Staff, Sep. 20, 2010
Love Ride is back for 2010 after the charity event was cancelled in 2009 due to the poor economy.

Event organizers initially planned to bring back the Love Ride for 2011 but later decided to hold a scaled down “retro” edition of the charity fundraiser for 2010 to raise money for Autism Speaks.

Love Ride Retro 2010 will take place Nov. 7 beginning at the Glendale Harley-Davidson dealership and winding up at the Calamigos Ranch in the Malibu Hills, site of the original Love Ride in 1984. To keep costs low, and because of the size of the venue, Love Ride Retro 2010 will be capped at 1,000 bikers, compared to the 15,000 or so who took part when the event was held at the Pomona Fairplex.

“We’re all looking forward to an incredibly fun and nostalgic event,’ says Love Ride Founder Oliver Shokouh who will once again lead the ride.

Joining Shokouh at the front of the 1,000-rider procession will be Jay Leno will also be returning as Love Ride’s Grand Marshal. Leno has served as Grand Marshal at every Love Ride since 1985. Other notables taking part include actors Peter Fonda and Robert Patrick as well as Harley-Davidson’s Willie G. Davidson.

Robby Krieger of The Doors, one of Love Ride’s original acts, will perform at the Calamigos Ranch with his son Waylon Krieger as his opening act.

Several prizes will be up for grabs including a guitar autographed by Bruce Springsteen used in his performance in Love Ride 1996.

Tickets for Love Ride Retro 2010 are $100 per person and are available online at

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