Husqvarna Motorcycles acquired by BMW Motorrad

By Motorcycle.Com Staff, Jul. 20, 2007, Photography by NA
Willow Grove, PA (USA)

Cagiva USA announces that its parent company, MV Agusta Motor S.p.A, has sold the Husqvarna motorcycle brand to BMW Motorrad.

The agreement was signed in Italy on July 19, 2007 by MV Agusta Motor S.p.A. president Claudio Castiglioni and Dr. Herbert Diess, General Director of BMW Motorrad. The contract will come into full effect upon final approval by EU authorities.

"The sale of Husqvarna Motorcycles by MV Agusta and its acquisition by BMW will significantly benefit both parties," said Lawrence Ferracci, Director of Operations for Cagiva USA, Inc., the exclusive North American distributor for Husqvarna, MV Agusta, and Cagiva motorcycles. "Most importantly, MV Agusta is strengthened by its ability to focus on its award-winning, high-end, on-road products, while BMW gains quick entry and excellent growth opportunities in the performance off-road sector with a strong, competitive, historic brand."

Ferracci also noted that "MV Agusta dealers will benefit from this focus with the MV factory commitment to expand its product development and lines, while Husqvarna dealers will gain the support structure of a global enterprise with resources to ensure Husqvarna motorcycles exponential growth. The transaction is a win-win situation for all parties."

Cagiva USA, Inc. will continue all sales, marketing, administration and logistical support for both brands for the foreseeable future. The release of the significantly updated Husqvarna 2008 model year products remains uninterrupted.

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