Honda Reports Q1 2010-2011 Results

Sales up 28.2% compared to last year

By Motorcycle.Com Staff, Jul. 30, 2010
Honda announced a 28.2% increase in worldwide motorcycle and ATV sales in the quarter ending June 30, 2010.

According to Honda’s first quarter 2010/2011 report, the Japanese manufacturer sold 2.887 million motorcycles, scooters and ATVs, up from the 2.252 million units sold over the same period in 2009. Motorcycles accounted for 320.2 billion yen (US$3.7 billion) in net sales over the quarter, up from the 256.3 billion yen (US$3 billion) reported in the same quarter last year.

The Asian market showed the biggest gains, as Honda sold 2.374 million units over the quarter, up from 1.819 million units over the same period in the previous fiscal year.

North American sales totaled 60,000 units, up from the 54,000 units Honda sold in the same quarter in the previous fiscal year. Honda credits the VFR1200F for the improved North American sales figures.

Honda says the new VFR1200F helped buoy sales in North America and Europe.

Ironically, Honda’s weakest market was Japan where it sold 45,000 units, matching the results from the three months ending June 30, 2009. All other regions showed at least a couple of percentage points in improvement

Based on the first quarter’s results, Honda amended its sales forecast for the fiscal year to 10.8 million units compared to the 10.375 million units forecast announced April 28.

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