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Brammo Announces Manufacturing Partnership

Flextronics deal to broaden scale of electric motorcycle production

Brammo announced a partnership with electronic manufacturing service provider Flextronics International, a deal the electric motorcycle maker says will allow it to scale up production and compete with larger motorcycle manufacturers.

“As Brammo pursues its international growth strategy it is critical to our success that we continue to build our strong reputation for quality, reliability and serviceability,” says Craig Bramscher, chief executive officer and founder of Brammo, Inc. “Flextronics is focused on providing a high quality end-to-end solutions approach to leading global companies, including automotive, and this is why we have selected them as our strategic manufacturing partner. We can now scale globally with the demand and the rapid evolution of this growth industry.”

The Flextronics partnership will allow Brammo to increase its scale on a global level for its electric motorcycles such as the Brammo Empulse.

With a network of facilities located in 30 countries around the world, Flextronics provides manufacturing and logistics services to companies seeking large-scale production on an international scale. The Singapore-based company may not be a household name, but Flextronics manufactures products belonging to some of the world’s largest brands. Flextronics manufactures products including Helwlett-Packard printers, Eastman Kodak cameras, and Microsoft’s Xbox 360 video game system, as well as cell phones for Motorola, Sony-Ericsson and Research in Motion Blackberries.

According to Bramscher, over 60% of the cost behind Brammo motorcycles are in electronics and associated technology, making Flextronics a logical choice given its international reach and experience with electronics. Brammo will transition all of its manufacturing to Flextronics while focusing its facility in Oregon on product development and marketing. Bremmo vehicles will be assembled in North America, Europe and China, though final manufacturing sites remain to be determined.

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“Brammo offers one of the most innovative, electric two-wheeled vehicle product lines in the marketplace and we are delighted that they have selected Flextronics as their exclusive partner for the manufacture of state-of-the-art electric motorcycles. This strategic partnership allows us to further expand our portfolio for battery powered vehicles and complements our strong expertise in high voltage and energy recuperation applications for the automotive market,” says Herbert Schoeffmann, president of Flextronics Automotive. “We look forward to this very exciting partnership, where we will provide Brammo with our world-class global resources, strong vertical integration capability and supply chain logistics enabling Brammo to achieve its ambitious growth plan.”

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