BMW Positive About Sales Figures
BMW positive about sales figures
In spite of a decline in the motorcycle market in general, BMW Motorrad saw clear increases in sales in the European markets of Italy, France, Great Britain/Ireland, Switzerland, Austria, Greece and Poland as well as Latin America and South Africa amongst others. While BMW sales in the US declined slightly, market share actually increased.
The most successful model overall in 2008 was once again the travel Enduro BMW R1200GS (22,845 units) followed by its sibling model, the R1200GS Adventure (12,460 units). As compared to the previous year, 2,298 more units of the R 1200 GS were delivered to customers, while sales of the Adventure were 2,930 units above the previous year.
BMW Motorad is hoping 2009 will bring much success, due in part to a broader model range and an increased involvement in motorsports.
Related Reading
2008 BMW R1200GS and Adventure Review
Motorcycle.com presents an unrivaled combination of bike reviews and news written by industry experts
More by Motorcycle.com Staff
Comments
Join the conversation