Moto Guzzi expanded its entry-level lineup with three new variants of the V7 III: the Milano, Carbon and Rough. The new models offer more choices to account for personal style, with the same practical, fun and friendly character of the other V7’s, the basic Stone, swanky Special and café-styled Racer. Think of the V7 line as Barbies (or GI Joes if you have inflexible gender roles) that you can use to dress up according to your mood.

The V7III Rough has spoked wheels, knobbies and other rugged touches.

Snark aside, these are pretty bikes with nice build quality, especially considering the $8,000-10,000 price range of the V7 III models (Moto Guzzi USA hasn’t yet announced pricing or availability for these models). The Rough is a country gal, with matte paint, unique stitched saddle and knobby tires on spoked rims. It also sports black-painted bits and rubber fork gaiters. The Milano gets glossy paint, dual instruments (instead of just a combined tach/speedo), aluminum side covers and fenders and alloy wheels.

The V7III Milano is more refined, with glossy paint and alloy wheels.

Rounding out the trio is the Carbon, a limited-production, numbered (1921 will be built to commemorate the year of Guzzi’s founding) model with carbon-fiber fenders and side cover, matte black paint, red-finished valve covers and brake caliper, billet-aluminum gas cap and other little touches.

I’ve liked this bike since it was called the V50, way back when bell-bottom jeans were a serious safety hazard. Since then, it’s changed remarkably little, although recent engine upgrades have bumped power to an honest 48 horsepower on the dyno – more than enough to cruise comfortably at slightly irrational speeds. We can’t wait to play dress-up.

The V7III Carbon reminds me of a guy in jeans and a moleskin blazer. Red valve covers look pretty phat.

Follow the rest of our 2017 EICMA show coverage

Free Insurance Quote

Enter your ZIP code below to get a free insurance quote.

Moto Guzzi Dealer Price Quote

Get price quotes for Moto Guzzi from local motorcycle dealers.
  • Alaskan18724

    Carbon is a little cat-nip-ish for a Guzzi guy. Would like it better if they sized it for grownups and beefed up the power, but then, who wouldn’t?

  • Starmag

    The complaint on these is ooomph not styling.

    • Born to Ride

      I want one of these with the new V85 engine. I can’t do 48rwhp man. Just can’t…

      • Campisi

        They’re a lot of fun with the right attitude. Fur collar up and throttle wide open you’ll be doing three digits with the rest of them.

    • TheMarvelous1310

      That’s what turbos are for!

  • Alaskan18724

    If only they’d do one with the big engine….
    Bike’s beautiful, but my garage requires a standard with 80-90 HP. I’m 240 by myself, and I like to ride with a friend. Guess I could think of it as a healthy scooter….
    But, dang, it’s beautiful.

    • Born to Ride

      I’m 220ish with gear and I can’t imagine having less power than I did with my SV 650. The big air cooled Ducati’s are the perfect balance of grunt and power for me.

      • Alaskan18724

        Or I could do what I should have done in the first place, and pick up the leftover 2016 Eldorado marked down to the high $12s. Always loved the original Eldorado. First motorcycle I ever really loved. I was a little kid–maybe 11–driving the Blue Ridge Parkway from south to north with my parents. Somewhere along the North Carolina/Virginia line, we spent the night in a hotel, and ran into three guys who had just gotten out of the Navy and bought motorcycles. A Harley, a Honda CB750, and–wonder of wonders–a black Moto Guzzi Eldorado, complete with windscreen and matching hard bags. Love at first sight. Haven’t ridden the Eldorado 1400, but everybody says nice things….And it’s gorgeous.

        • Born to Ride

          I bought a California 1400 custom for 7500$ with 8k miles on it this year. Best cruiser I’ve ever ridden. I can wholeheartedly recommend the bike… BUT, I’m probably going to be trading it in for the CB1000r or a Z900rs this coming year. As much as I love the bike, I don’t ride it that much since it’s not great on the freeway(I don’t have luggage or the windshield) and it’s not the greatest in for lane splitting through thick traffic in town on my way to work. I feel like it should go to someone who will ride it.

  • Kenneth

    If Guzzi is not going to do anything with the Griso, you’d think that would create a natural opening for an upsized version of this beautiful V7. Hello, product planners?!

    • TheMarvelous1310

      The Griso doesn’t need anything done to it. It’s perfect.

      • cage free

        and discontinued along with the other carc bikes

        • Mad4TheCrest

          The 1200 motor can’t be tweaked to Euro4 compliance I’ve heard. Might be time to figure out a way to water cool those heads.

  • TheMarvelous1310

    They need to start applying all this swag to the V9, so I can throw it back in consideration with the Softail and Scout.

  • Mad4TheCrest

    I echo the desire others have expressed for a more powerful version of this model line. The 80-85 bhp sounds about right keeping close to the current wet weight. The styling is already good, as is the tank capacity/range.