Loyal MO readers will, no doubt, remember that Brough Superior had a three-month-old prototype of its SS100 on display at the 2013 EICMA show. Well, a lot has happened in the last year. Namely, Thierry Henriette, owner of Brough Superior Motorcycles SAS, says the SS100’s development has advanced to the point that he’s openly talking about assembly plant tours and product test rides. MO’s Editorial Director, Sean Alexander reports from Brough’s Eicma display that these latest prototypes are seriously impressive up-close and in the metal.

Brough Superior SS100 Traditional

Brough Superior SS100 Traditional

For those who need more proof of the company’s seriousness, Brough Superior unveiled the production version SS100 and says that pre-production models are being assembled for the testing necessary for regulatory approval. Additionally, Brough Superior announced that the SS100’s development has been finalized and parts designs are validated and being manufactured: “the production tools for the parts are in place and we have received 80% of the parts from our sub-contractors.”

EICMA 2013: Brough Superior SS100

Over the past year, some significant changes have taken place. First, the engine will now be made in-house. The casting molds and machining tools required for producing the SS100’s 88° V-Twin engine have been developed – which means the crankcases, covers and cylinder heads will be ready to go. Similarly, the forging tools required for the con-rods, cranks, cams, plus the primary drives and transmission gears are set.

Brough Superior SS100

Not one but three SS100 Models

The SS100’s pistons will be forged out of 2618A-T6A aluminum. Adding to their performance capabilities, the pistons will also undergo stabilization, sand blasting, shot peening of non-functional areas, finish machining, and anti-friction coating. The clutch caliper was merged with the primary drive cover’s design to protect the hydraulic components.

EICMA 2013: Brough Superior SS100 First Impressions – Video

The fuel injection system was developed “in close collaboration with a renowned OEM supplier” to meet Euro 3 requirements, with Euro 4 in the pipeline for future integration (possibly as soon as during the SS100’s homologation process). To aid in emissions, the ECU manages the AIS air injection into the exhaust that has been built in to the cylinder head.

The SS100’s chassis combines retro-styling with modern technology sourced from recent advances in aircraft technology. The chassis is made of a combination of steel and titanium and, for much of the construction, uses machined plates instead of tubing. The frames are welded in-house and feature an enameled Brough Superior emblem. The fork has been updated with new geometry to allow for steering accuracy and improved damping. The unique “4D” calipers are milled from billet 6082 T6 aluminum and are radially mounted for a claimed 10% weight savings from other radial-mount calipers.

Brough Superior SS100 caliper

Radial-mount 4D caliper.

The SS100 will be sold in three identically-priced finishes: SS100 Traditional (black, silver and gold), SS100 Titanium (titanium texture on chassis and suspension components), and SS100 Black (well, uh, black). Brough Superior says the SS100 will be available in late 2015 priced around $64,000 (EUR 49,900).

Follow the rest of our 2014 EICMA Show coverage for more information on new 2015 motorcycle announcements.


Cooling SystemWater-cooled

2015 Brough Superior SS100 Specifications
Engine Liquid-cooled, 4-stroke 88° V-Twin
Displacement 997cc
Bore x Stroke 94 x 71.8mm
Compression Ratio 11:1
Final Drive Chain
Frame Type Steel and Titanium tubular trellis
Rake/Trail 24.6˚ / 3.8 in.
Front Suspension / Wheel Travel Fior double wishbone, Ohlins Shock 120 mm (4.72 in.) travel
Rear Suspension / Wheel Travel Progressive system, Ohlins Shock 130 mm (5.11 in.) travel
Front Tire Size 120/70 ZR 18
Rear Tire Size 160/60 ZR 18
Front Brakes 4D Ceramic Beringer
2x floating double discs, aluminum-ceramic composite material, diameter 230 mm (9.05 in.), 2x four pistons calipers with radial fixation and special sintered metal pads
Rear Brakes Single disc brake, aluminum-ceramic com posite material, diameter 230 mm (9,05 in.), 2 pistons caliper with special sintered metal pads
Dry Weight** 395 lb
Wheelbase 61.02 in.
Color Choices Traditional, Titanium, Black
MSRP $64,000 approx.
Warranty TBD

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  • JoMeyer

    It’s a pretty bike and there seems to be a shitload of fancy tech in the material used, but really – Even if you have the money lying around as spare change – I don’t get why you would spend $64k on this. Spectacular – yes. $64k worth of spectacular? For that kind of money on a bike like this you would be expecting angels to decent and gently massage your shoulders while cruising around naked chick nirvana…

    • john phyyt

      Make that bike; Jo: I will pay :

  • Because I’m bad at imagining a bike based on numbers and fancy bits, I wonder if anyone can tell me: Is this motorcycle actually better than something from a major OEM that would cost only a third as much?

    This is consistently my issue with boutique motorcycles like this: I can’t figure out where the extra money is going.

    • fastfreddie

      I think those calipers are an indication of why it’s so expensive.Just look at Motoecosse:they are freakin’ expensive,and they look absolutely gorgous,but are they 10 times better than regular bike?Not a chance.It’s gucci handbaggery for richkids looking to accessorize their motorcycle life.

  • fastfreddie

    I’ll just nick those calipers and put ’em on the bmw’s r1100r.A thing of beauty!

  • DickRuble

    This bike is a good example that piling high end components an aesthetically pleasing motorcycle doesn’t make. Hossack suspension, clean v-twin, shiny parts, countered by an obscenely ugly tank, seat, and subframe. Great idea, lousy execution, ridiculous price.

  • Mitchell Brody

    Ah yes expensive and ugly too, but does it come with all the intellectual gobbledy-gook blah blah blah like the Confederate bikes.

  • Tom Dinchuk

    Again…., A bike that no one can afford or would buy if they could !

  • Vernon682

    !? Aren’t broughs 10s era bikes? Weres the market? No one remembers them! The rolls royce was famous because it didn’t have a 100 year gap between models, quality was consistent, and there was a point to the whole thing! To show you have so much money you can afford to have a rainforests worth of wood and a pastures worth of leather in your car. The brough, well, where you gonna put the wood? How are you gonna make it different but also make it easy on the eyes? There’s not a lot of sheet metal to work with. Performance wise, a ninjer could easily out perform it for 12,000. And holy rant batman.

  • Kenneth

    I think negative commenters are looking at this in a too-serious way; to the intended buyers, $64k is pocket change, not requiring such heavy analysis. This bike, with its historic name, will be a somewhat-interesting, attention-getting machine that few others will have, and that’s enough.

  • MindFury

    60k? it’s border line hideous..