Indian summoned the moto-press to San Diego a couple of weeks ago to introduce another new model that’s embargoed until about April. One of the most interesting parts of this particular junket were the remarks by Reid Wilson, Indian’s 37-year old Marketing Director. Before coming to Indian three years ago, Wilson worked as a brand manager for Miller/Coors, and before that he was riding Briggs & Stratton-powered minibikes from the time he was a toddler. I corralled him at the bar for further explication.

MO: So, not in the next five years but in the next two or three years, you guys have some cool things coming down the pipeline, you said. Can you tell us more?

Reid: Yeah, so the first thing is reiterating our commitment to the brand Indian, investing in Indian, living up to the Indian name – so that means new riders, new segments, new bikes – outside of cruiser/bagger/touring, all within the next two to three years.

MO: I heard you say you want to attack market segments where American manufacturers haven’t been in a long time?

Reid: Yes. If you look back to the days of the original Indian, they were one of the most innovative, boundary-breaking companies, winning the Isle of Man and all that. That’s a helluva legacy to live up to and we’re focused on that, so that means doing new things that American motorcycle manufacturers aren’t doing right now. We’re really excited about doing that and, honestly, it’s coming a lot sooner than people think. I don’t want to say it’s coming tomorrow, but it is coming in the next few years. It’s an exciting time to be part of the brand, and an exciting time to be a motorcyclist in America.

Oliver Godfrey won the 1911 Senior TT on an Indian. This was the first year the Isle of Man TT ran on the famed Snaefell Mountain Course, and Indian’s win was the first ever for a “foreign” motorcycle.

MO: What kind of bikes do you like, and the other guys at Indian? What’s parked out front at the factory?

Reid: As enthusiasts, we ride everything. I grew up racing and riding dirtbikes, and transitioned from that to a streetfighter.

MO: Hah! A Buell!?

Reid: No, well, I don’t want to talk about other brands, but it was a Triumph, a performance bike. I know you were talking to Josh, Josh [Katt] is an engineer and our product manager, and he does track days on a Buell [an 1125CR], so we ride everything. Now I have an Indian, I have multiple Indians and I love riding Indians – but in this industry you have to ride everything and see what everybody’s doing. But we are all enthusiasts and we’re all interested in all aspects of motorcycling. That’s who we are.

Reid Wilson at COTA MotoGP, 2015.

Reid Wilson at COTA MotoGP, 2015.

MO: Do you think it will make it easier that Victory’s not there anymore? Was there competition between the brands?

Reid: Yeah, well there’s only a certain amount of investment available in a company, and so the focus on Indian will help the brand significantly. Now there’s additional investment coming to Indian, there’s additional people, there’s additional overall effort and push behind it, and the overall commitment behind it is very, very strong and very long-term… and I’m excited I’ll be seeing a lot of you all over the next few years, there’ll be a lot of times we’ll get to talk.

MO: Well then let me ask you this while I’m thinking about it: A lot of people are always asking me, ‘When are we going to get a two-stroke performance motorcycle?’

RD: (laughing incredulously) A two-stroke?

MO: Yeah a two-stroke, a sportbike powered by something like the 800 Twin Polaris uses in snowmobiles, powerful and light? People write us all the time. It seems like the technology is there, especially at Polaris?

Reid: I think the two-stroke market is covered by existing manufacturers that do it pretty well.

MO: Right, KTM 300s, but I’m talking streetbike.

Reid: Well I’m not too familiar with emissions regulations and all that, but I think there are significant barriers to doing that, on the street. And as a dirtbike guy, I don’t know if two-stroke characteristics are what you really want on the street… a little unruly… great in the woods or on a motocross track, but I don’t know about the street…

MO: I assume you’d tame it all down with ride modes and traction control and all that.

Reid: At that point you might as well go with what you already have. I dunno, two-stroke, a tame two-stroke? Have you ridden a tame two-stroke that’s fun?

MO: Um yeah, I’ve ridden a KTM 300 or two off-road, they run really good even at low rpm, great torque – and monster power on top.

Reid: Honestly I haven’t ridden a modern two-stroke, I grew up riding two-strokes and most of them were like an on/off switch. They were fun but not exactly friendly.

MO: What part of the world did you grow up in?

Reid: I grew up in Washington state. Yeah, muddy technical dirt, woods…

MO: And skiing in the winter…

Reid: No skiing, just riding motorcycles, that’s all I did. Yeah, winter, too. I remember melting gloves to the exhaust pipe because you’re so cold you’d grab the exhaust pipe to get warm… that was 20 years ago, maybe gloves are better now?

MO: Wow, you’re a serious motorcycle guy.

Reid: Ahh, I’ve met some serious motorcycle guys. I like motorcycles but I’m never gonna stack myself up against guys who’ve gone around the world, or our flat-track team that’s won everything. It’s like being a musician; you think you’re a good musician until you play with somebody really good. You think you’re a good motorcyclist until you see somebody professional, and then you’re quite humbled.

MO: So you’re involved with the flat-track team too?

Reid: Yes. Brad [Baker] and Bryan [Smith] and Jared [Mees]; I’ve been part of that since the beginning along with our product team, it’s been a lot of fun.

MO: Flat-track should be fun this year, Harley’s new bike and your new FTR750.

Reid: Yeah, there’s a lot of unknowns; they have a new bike, we have a new bike. I’m excited to see it on the track and I’m nervous, it’s been a lot of years of effort – well not that long ago – but it’s been a huge effort to get a bike from nothing this time last year, to what is it, February? We didn’t even have a motor yet. We had a drawing on a piece of paper at this point last year.

MO: Wow, the SwissAuto people knocked it out just like that? With your encouragement and help of course.

Reid: They know what they’re doing, and we’ve been part of that as well, designing the chassis and all the other aspects of the motorcycle. They’ve been great partners with us and they’re enthusiasts as well, who designed GP engines back in the day and Formula 1 engines, so they know what they’re doing. I’m far from an engineer but it’s been a really quick effort. It’s nerve-wracking and fun to see the race happen in March. I can’t wait for it! Two American brands going at it… but I’m confident, we went and found the best riders. Anybody who follows flat-track can’t fault the riders we signed. Now it’s on us to give them a bike they can win on, and I think we’re doing that.

 MO’s exclusive first ride test of the FTR by Chris Carr is here.

MO’s exclusive first ride test of the FTR by Chris Carr is here.

MO: Will we see an FTR streetbike of some kind first, or a plastic-wrapped sportbike first?

Reid: Ever since the FTR came out, the guys did such a beautiful job designing it, it’s just an awesome motorcycle – whatever your interest is in motorcycles, whether you love scooters or touring bikes or dirtbikes – you see that bike and there’s something about it that’s magnetic. So, it would really make sense to do something like that for the street I would think.

MO: So does that mean you’re doing it?

Reid: It would just make a ton of sense, wouldn’t it? If you go on the internet, and everybody says, ‘Hey why don’t you build that?’, then it would just make a ton of sense to do it. Obviously it’s not that easy to take a race-only engine, what people don’t realize is when you shorten the development time like that to build the FTR, to build a streetbike motor it takes years and years of engineering and effort and money… it’s not like you can design a race motor in a year, then let’s put it on the street! There’s a lot of work and a lot of diligence that goes into a street motor to last thousands of miles, and all of it takes time… but it does make a ton of sense.

  • Tim Sawatzky

    750 cafe style Scout to take on the Thruxton. What the heck, make a 750 and an 1100 version. Come on Indian, you can do it!

    • Mark D

      The Scout is a great, great motorcycle, but I just can’t get over the riding position. I rented one for a day, and my girlfriend (who knows next to nothing about motorcycles), saw it an remarked that it was BEAUTIFUL. In bright red with tan leather seat and saddlebags, it sure was.

      Raise the seat about 4″ and put mid-controls on it, and it’d be a heck of a lot nicer and more unique than a Bonnie!

  • Old MOron

    Thanks for bringing us this interview, JB. I especially appreciate that you asked about putting Polaris’s two-stroke motor into a street bike – even if his blustery reply was worthy of the White House. Mr Reid says he’s “far from an engineer,” but he sure pontificates on how hard it is to develop an engine for the street, and don’t expect a streetgoing FTR any time soon – even though “It would just make a ton of sense”.

    How about transcribing your conversation with Josh Katt, the engineer? Aw c’mon. Thanks!

  • Old MOron

    LOL, I just had another look at the conversation.

    MO: Can you tell us more?

    Marketing: …new riders, new segments, new bikes – outside of cruiser/bagger/touring, all within the next two to three years… Indian … were one of the most innovative, boundary-breaking companies, winning the Isle of Man and all that. That’s a helluva legacy to live up to and we’re focused on that, so that means doing new things that American motorcycle manufacturers aren’t doing right now.

    MO: Great, how about putting Polaris’s 800 cc two-stroke into a street bike?

    Marketing: … as a dirtbike guy, I don’t know if two-stroke characteristics are what you really want on the street… a little unruly… I dunno, two-stroke, a tame two-stroke? Have you ridden a tame two-stroke that’s fun?

    MO: Yes, KTM’s 300 is great.

    Marketing: Honestly I haven’t ridden a modern two-stroke…

    MO: Okay, will we see an FTR streetbike of some kind…?

    Marketing: … to build a streetbike motor it takes years and years of engineering and effort and money…

    Thanks for the LOL, JB. You’ll forgive me if I’m not optimistic about “new bikes – outside of cruiser/bagger/touring, all within the next two to three years.”

    • john burns

      funny, I totally read that as him saying expect an FTR Streetbike, something scramblerly, in about two years. Maybe you had to be there?

      • Old MOron

        Really? You asked a direct question, and instead of a direct reply, he answered in the conditional: “It would just make a ton of sense, wouldn’t it?” Very non-committal, especially when you add on all that lecturing about how you can develop race engine overnight, but a street engine takes years and years of engineering and effort and money.

        In fact it sounds to me like his response was Type 3 conditional.
        “It would just make a tone of sense … if we had decided to do that.”

        But you’re probably right. You had to be there. The body language says, “Expect good news.” The spoken language says otherwise.

        • john burns

          Well, you understand of course that no PR person ever at any time is allowed to say, `Yes! that will be here in two years!’ To do that would be to bring current sales to a screeching halt. To say, `wouldn’t that make sense’ once, and `wouldn’t that make tons of sense’ three times, translates to me as, `we are not idiots and we are paying attention, of course it’s coming.’ And why else would he bring it all up in the first place? Wouldn’t be the first time I was wrong.

          • Old MOron

            Hmm, good insights. That’s why you’re doing the interviews! Thanks, JB. I just might update my status to “cautiously optimistic”.

          • Sayyed Bashir

            It is marketing fluff. He is the brand manager, not the product guy. He has no control over what they make. His job is to polish the brand. “So the first thing is reiterating our commitment to the brand Indian, investing in Indian, living up to the Indian name.” They will only make what they can sell. Too much competition in the sport bike, naked bike, adventure bike, and dirt bike segments. What is left: cruiser/bagger/touring. The flat track bike is just for the feud with Harley, not for sale, and they didn’t even make it themselves. At least European companies like KTM tell you ahead of time what they are going to come out with and then they come out with it. There are no secrets. Indian has to seriously increase their sales and make money for Polaris otherwise it will go the way Victory did. New product development takes a lot of money, and that money comes from a lot of sales of existing products.

          • Old MOron

            LOL so we come back to JB’s opening question about Polaris’s two-stroke in a street bike. No one else has one of those.

          • Sayyed Bashir

            There is a reason no one has a two stroke in a street bike.

          • mikstr

            and that’s mostly because no one has the b***s to make it happen. BRP’s E-TEC DI technology won the EPA Clean Air Excellence Award for their Evinrude outboards (something no four-stroke has ever won) so the technology does exist to make it happen. Sadly, no one is willing to take the plunge, likely because of the PR battle which, as your comment clearly demonstrates, has been won by cam engines (old Soichiro Honda must be smiling in his grave).

            Modern electronically-managed two-strokes are light years ahead of the old, narrow powerband smokers of yesteryear. I dream of the day someone will step up to the plate and prove all the naysayers and urban legend believers wrong

          • Gary Latessa

            No one wants two stroke street bike. No matter how fast or ride able it is. The audience would be too small. They sound like shite.

          • mikstr

            Your opinion. We don’t all buy bikes for the sound and some of us don’t particularly care for the obnoxious cacophony of open-pipe cruisers either….

          • Gary Latessa

            I’ve sold street bike a long time. Over 12 years, and nobody comes in asking for 2 stroke street bikes. Even among the sport bike crowd the demand is very low. That’s not opinion. The sound however, OK that’s opinion.

          • mikstr

            nobody asks for them because none are available and most are unaware of the impressive developments in the world of two-stroke engine tech in recent years. To paraphrase the movie Field of Dreams, built them and they will come….

            when four-strokes burst onto the snowmobile scene 15 years ago, many were those who foresaw the end of two-strokes. Now, many years later, 3 out of every 4 sleds sold are two-strokes and that proportion has been growing in recent years.

            Offer folks some technologically advanced DI two-strokes and just watch people step up to buy them….

          • Paragon Lost

            Actually back in 1985 2 stroke bikes weren’t legal on the streets we were told. You couldn’t get them registered for street use. Always wondered what my friend did with his Gamma when he returned stateside.

            Lost contact with him like one tends to do when serving in the military and moving back from Europe to stateside duty.

          • Larry Kahn

            You have not run a Suzuki Gamma 500 through the gears. And..

          • Paragon Lost

            It was getting onto a Suzuki Gamma 500 back in 1985 in Europe that sold me on buying a Suzuki GSXR 750R that same year. I so wish that Gamma was made in the states. That was one awesome freaking bike and the GSXR didn’t let me down either but man that Gamma…

          • Larry Kahn

            I was lucky enough to own a Gamma for a bit as a track bike. Had been racing RZ350’s for a couple of years before, first laps on the Gamma had me thinking it was like riding the RZ on LSD. Sold it to finance move from NJ to California. Worth it but still hurts.

          • Paragon Lost

            Heh. Great analogy. I had a 85′ 750 Honda Interceptor at the time and I truly did not want to get off the Gamma and get back on my Interceptor. That bike was just mind blowing for that time period. The difference between the two bikes was very much an eye opening experience.

          • Auphliam

            Really? Because that translates to me like “Wow, we’ve been hearing this same BS from this company for years, almost verbatim. Why should we believe any of it now?”… as far as I’m concerned, that should’ve been your immediate follow-up question.

          • john burns

            Hmmm, I have never heard anybody from Indian say “new riders, new segments, new bikes – outside of cruiser/bagger/touring, all within the next two to three years.”

          • Auphliam

            Hey, if you want to give Polaris a pass, go ahead… but at this point, I’m starting to think all these answers are scrolled in the New Hire Handbook.
            Talk about American performance? *check
            Expanding into new segments? *check
            We hear what people are saying and we want to do what they want? *check

            Personally, I’ll believe it when I see it….

          • Sayyed Bashir

            John, it seems like these are the times of “promise them anything to get their vote”. But I do hope they have something up their sleeves, for their own sake. There are so many excellent bikes out there, the only way for Indian to stand out is tradition. But taking an existing bike and tarting it up with leather will not win it any points. Eric Buell tried doing that by lowering and darkening an existing model and it didn’t help save his company.

          • Old MOron

            Hey John, I’ve been thinking about this, and I think I’m back to being a doubter. What you say makes a lot of sense, but I think it’s misapplied in this case.

            If Yamakawahondazuki announce a new speed bike ahead of time, sure, the current model sales might dry up. People wait for an improved version of the same bike.

            But in Indian’s case, they don’t have a same bike. Nothing in their current lineup is like an FTR. The closest thing would be the Scout, but that’s really a clamshell cruiser. I’m not convinced that people who buy these things are pining for a streetgoing FTR.


  • roma258

    Blah, blah, blah. Put up or shut up Polaris.

  • spiff

    I’ve got an idea for Indian. Very simple and zero increase in cost to the company. Throw me a leftover Octane for my dad, and I’ll tell you. 🙂

    • spiff

      I’m also going to need a deal on a set of bags, we plan on doing some trips.

    • Gruf Rude

      One of the other mags has a spread on an Octane re-built as a stunter bike. I would think it wouldn’t be too hard to add decent, longer-travel suspension, mid-mount controls, Indian badges and coloration and come up with a performance bike for cheap. From there, take the few years to build a light street tracker/scrambler with a motor derived (forget the removable flywheels, etc.) from the new flat tracker. Of course, I know nothing about the actual market viability of any of this . . .

      • spiff

        Nah, even if that square peg fits in the hole it will never hold water.

      • c w

        That bike, with a bit less aggressive ergos, is one I’d like to ride.

    • spiff

      Okay, I’m like a dog with a bone on this one. I feel my idea has merit. I’ll give you guys the whole enchilada, you can do what you like with it. If you want to show me some love that is totally up to you.

  • Auphliam

    Reid: It would just make a ton of sense, wouldn’t it? If you go on the internet, and everybody says, ‘Hey why don’t you build that?’, then it would just make a ton of sense to do it.
    HaHaHaHa…somebody give this man an Octane

  • TheMarvelous1310

    I’m calling it, John: Either they Octane’d the Scout, or they Indian’d a 106 Victory. One or the other, but it’s too soon for anything more. If I’m right, just ignore this post.

  • Buzz

    Didn’t the electric Brammo fall under the Victory line?

    Does it still exist?

    Will Indian put feathers on the Brammo tank?

    Will virtue-signaling SJWs start up a protest claiming that Polaris is guilty of cultural appropriation with the Indian name and demand reparations?

    Will Elizabeth Warren claim her granddad rode an Indian back in the day and gave her his secret recipe which later made it into Powwow Chow?

    Answers man! Answers!

    • Tinwoods

      You TrumpBots are so easy to spot. 1. Obnoxious. 2. Self-superior 3. Know-it-all.

      • Dontazemebro

        You Obamanites are also, equally, easy to spot. 1: Annoying 2: Half-witted 3: Know-nothing

      • Auphliam

        Do you mean self-superior and obnoxious like singling somebody out in a public forum with insults and name calling because you don’t like their joke?

      • Buzz

        I don’t recall mentioning Trump in my post but you delicate snowflakes have Trump Derangement Syndrome so bad you can’t help your thin-skinned selves.

  • mikstr

    Polaris’ existing Cleanfire two-strokes, which use a “semi-direct injection” design (and are proven and effective mills), are clean compared to “traditional” two-strokes but would never come close to meeting existing emissions regulations. The best prospect for that would be BRP (Ski-Doo/Can-Am/Evinrude) with their E-TEC direct injection technology but there doesn’t seem to be any desire on their part to take the plunge.

    If the Hardley example is any indication, Indian may end up hurting their overall effort if they venture too far off from the chromed-up land yachts (think V-Rod, XR1200,…). It would be nice to see them develop into a truly well-rounded manufacturer but I won’t hold my breath…

    • That was because Harley didn’t know how to market them, nor their salesmen sell them. I had one actively try to talk me out of one.

      • mikstr

        True, but also because they fell victim to their own marketing efforts which have served to raise Harley into a cult-like brand which breeds a love/hate reaction and following. While some non-Harley types might be interested in some of these “side projects” (I quite appreciated the XR1200, for example, and would have been potentially interested in a V-Rod had it been set up with ergonomics enabling one to ride more than 10 miles before needed to book time with a chiropractor), they would never be caught dead riding a Hog or visiting a dealership of a Milwaukee product

  • Tinwoods

    Not sure how any modern motorcycle manufacturer can survive with only a single type of motorcycle. And before anyone says “Harley-Davidson!” from what I understand, most of their revenue comes from merchandise with their logo on it. So, good for Polaris if any of this happens.

    • Dontazemebro

      BINGO… HD is a merchandizing company that sells motorcycles on the side.

      • Larry Kahn

        Certainly see a lot of their t-shirts on “Cops”.

  • stevebarker66

    I think one of the first moves will be to put feathers on the Octane.

    From what I understand, the Octane/Scout platform was originally developed to be a Victory anyway; a midweight, sporty handling bike evocative of American muscle cars.

    The interest and momentum built around Project 156 and the Octane launch could easily be leveraged: swap out the engine cases, throw on a new tank, a more rounded nose fairing and maybe some styling cues from the FTR – I’d buy one!

    I’m guessing Polaris already have a replacement for the 106 engine in development. The 106 (fine though it is) would struggle to meet emissions from what I hear and the Thunderstroke engine would be tricky to re-style for the Victory/performance cruiser segment.

    The heritage-orientated cruisers are amply covered by existing Indian models, but there are still existing Victory bagger & tourer riders who know that chrome don’t get ya home.

    Many of these came over from sports and non-cruiser touring bikes so my guess is Polaris would want to offer machines to retain these riders and continue the tradition of winning over riders from outside the cruiser market. BMW & Moto Guzzi now have bikes in this sector, so there is clearly a market there.

    I can see limited appeal for a road-going FTR – its just a little too limited in appeal outside of the US. We saw supermotos blip here in Europe a few years ago, but even KTM focussed on the Duke concept – and for good reason; supermotos (and therefore the FTR concept) are just too restrictive and basic for everyday riding.

    But beef it up a little: fatter wheels, tyres & tank, dual seat and three motor options: 750, 1000 & 1200cc and they’d have something distinctive to offer in the naked streetbike sector. Throw in some Project 156 appeal and it’d be a job well done.

    So this is how I’m calling it:

    ‘Indian Octane’ – within 18 months

    Indian Streetbike – within 2 yrs

    Indian Performance Cruiser & Bagger – within 2½ yrs.

    • Gary Latessa

      What is an Indian Octane? I call it a Scout. Not enough difference to make new model, It would have to be significantly more performance. ie: better suspension, brakes, and power. But a sreet bike within 2 years and a performance bagger are very real possibilities.

      • stevebarker66

        Scout and Octane are very different in both riding dynamics and style. Scout has a more traditional/classic cruiser appeal whereas the Octane appeals more to the sports-cruiser mindset.

        Octane seems to have a different engine map as well as bigger wheels, lower profile tyres with better choice of rubber and the shock angle is different.

        Octane is far more ‘sports’ than the Scout which is more cruiser.

        What I’d really like to see is an ‘Octane Hammer’ – huge rear tyre, twin front discs, USD forks and lairy paint job.

        Not necessarily a bike for me (I’m a Scout man) but I think it would sell well

  • Kirk Harrington

    People are so cynical. Lighten up. Victory is gone. The sad truth is, it wasn’t a bad motorcycle brand. Consumer Reports last Motorcycle Reliability report placed it well in their survey. But the numbers weren’t there to support the brand. I think shelving the brand is not permanent. But Duke & maybe JB would likely disagree. It’s just a hunch that it stays dormant for a around a decade. We’ll see. The Empluse is likely dead with Victory but Polaris made it fairly clear that they need the technology from the bike and it will likely resurface in a few years as an Indian product to fight the HD Livewire. I get that people are clamoring for an FTR street bike. Looks cool. Won’t sell in big numbers so as a marketing guy I would say no to a production version. Selling a $15k 750cc street tracker is not feasible if you can simply create new body work out of a Scout/Octane and sell the new submodel for the same price. Hello, SuperHooligan. What that bike needs is proper Ohlins suspension, Brembo braking, an ECM update and decent exhaust. A 1200cc engine in that configuration could reliably produce 135hp and you will sell them in small batches with far less development time and better margins. That same 1200 cc engine could then be used in a sport tour bike. Maybe even turn it into an Adventure bike. Since the Scout weights 550lbs it seems feasible that Indian could target the same weight for a Sport Tour and Adv bike. If I had a wishlist, it would be a 999cc V4 sportbike / naked. Primarily, because it would be cool to see Indian go Superbike racing. It would be fairly Euro priced at $19-$22k, I’d imagine. But it could be done in numbers that sell between 4-5k bikes annual. It’s just a dream, though. Anyway. that wraps my thoughts on Indian. I don’t own one but I work in a place that sells them. They are incredibly popular considering it’s storied modern history. Hope Polaris pulls off the miracle and keeps the brand alive for a long time.

  • Not a reassuring interview. Whatever they do, they can’t try to out-Harley, Harley. That’s what killed Victory and I’m not sure if Polaris gets that.

    And it’s not just about the bikes, neither. Two-strokes? Please!

    Get back to basics. What’s the Indian brand promise? And will that promise resonate with buyers and inspire them to rally around the brand?

    Ironically, Indian has to create a TRIBE of rabid fans with an aspirational component to their message not just a product pitch. and I don’t see that happening (yet).

    Though I hope they figure it out.

  • kenneth_moore

    If I’m not mistaken (MO correct me if I’m wrong), there are three segments of motorcycles that are doing well: baggers, ADV, and 350cc-range bikes. Indian has baggers, and they can continue parts-bin model development ad infinitum. The ADV market is a possibility; Ducati does well with their VTwin engined MultiStrada line. Perhaps the Scout/Octange engine could be re-tasked. I don’t know how they could compete in the 350cc market. It’s fully stocked and the entry cost vs. profit margin is very close.

    This is pure conjecture; the only thing Reid really said was they’re likely going to produce an “FTR streetbike.” I have no idea what that means.

    • Kevin Duke

      The other market doing well is the retro roadster/scrambler/cafe segment that Triumph is doing a great job mining with its multitude of Bonneville variants. Indian can play in that category with sportier versions of its Scout powertrain and with variants of the FTR750. Of the latter, I’d expect a typical roadster version along with, of course, a dirt-track-inspired one and eventually a scrambler. Then maybe an ADV.

      • kenneth_moore

        I saw on today that the FTR750 is now on sale for a mere fifty thousand dollars each.

  • Chad ✓ᵛᵉʳᶦᶠᶦᵉᵈ ᴺᵃᵗᶦᵒᶰᵃˡᶦˢᵗ