#polaris

A couple of days ago we reported on the somewhat gloomy news from Harley-Davidson about its year-end financial statement, in which it announced a downturn in sales and the upcoming closure of its Kansas City, MO, factory.

Polaris today announced a more luxurious variant of its Slingshot family, the Grand Touring LE. It features as standard equipment the Slingshade roof that was introduced as an accessory a few months ago, as well as quilted Comfort Seats that have previously been accessory items.

We’re now mid-way through September which means we’re well into the time of year that manufacturers announce their new models. By this point, America’s two heavyweight cruiser brands Harley-Davidson and Indian have already announced their 2018 lineups, but for the first time in nearly two decades, there were no Victory model announcements.

Remember when the Slingshot first debuted and motorcyclists poo-poo’d the contraption as a waste of money that nobody would want? Well, it’s three years later and our roads are now spattered with some 20,000 Slingshots being driven by all sorts of people, many of them motorcycle enthusiasts.

Polaris announced its 2018 Slingshot lineup including a new limited edition version of the Slingshot SLR. The base-level Slingshot is now known as the Slingshot S, and it sees a two-grand price drop to $19,999. This brings the 2018 three-wheeler line up to four models: the Slingshot S, Slingshot SL, Slingshot SLR and the new Slingshot SLR LE.

Polaris Industries reported its fourth quarter and 2016 full year results, offering the first look at the company’s finances since its decision to terminate Victory Motorcycles. The fourth quarter saw a 35% year-over-year decrease in motorcycle sales revenue, while year-end sales revenue remained flat compared to 2015.

In an effort to make sense out of the end of Victory Motorcycles, Motus founders Brian Case and Lee Conn posted a blog entry that looks not only at Polaris’ decision but all the way back to 2007 to the end of Pontiac. While this is a valid comparison regarding tough business decisions, the posting gains power when it describes the ways in which Victory didn’t adapt to the changing market and points to how those changes may tend to favor the type of bike Motus is building. As proponents of motorcycling at large, we hope that Motus has the opportunity to capitalize on this space that will be opening at some dealerships. The more successful manufacturers there are, especially ones manufacturing motorcycles in the USA, the better it is for motorcycling as a whole.

Last week came the announcement that Victory Motorcycles was being shut down, but Victory’s death knell actually tolled in early 2011 following the announcement Polaris Industries had acquired Indian. All the good will in the world to keep Victory afloat is no match for bottom-line data, and in just a few short years the Indian brand has eclipsed Victory in growth, profit potential, consumer popularity, and overall coolness.

One interesting phenomenon I’ve noticed over the years is the seeming inability of the non-motorcycling public to read. Inevitably, when whatever motorcycle I’m riding draws a layperson’s attention, they’ll ask, ‘What kind of motorcycle IS that?’ And it doesn’t matter how large VICTORY or HONDA is written on the gas tank. The sole exception is Harley-Davidson. Then the comment is always ‘Nice Harley.’ And if some casual observer says ‘nice Harley’ when you’re on a Japanese cruiser trying to hide its identity, you know the Japanese have won another skirmish but are destined to eventually lose the cruiser war.

The motorcycle world got knocked for a bit of a loop last week when Polaris Industries announced it would be shutting down its Victory Motorcycles division after two decades of trying to cut into Harley-Davidson’s stranglehold on the American cruiser market.

With the unfortunate news of Polaris shutting down Victory Motorcycles, it only seemed right for this week’s Church feature to be about Victory. Oddly, despite Victory’s beginnings in 1997, it took a few years – and a new millennia – for MO to get its hands on one. We’ve featured some of those models already in past Church features, so for this week we’re going with the oldest Victory review we have yet to showcase: the 2003 Victory Vegas. Ridden and written by Eric Bass, sit back, relax, and enjoy this early road test review of what might become a collector’s item in 20 years. Oh, and for more pictures, be sure to visit the photo gallery.

Today marked the end of an era, with Polaris announcing it was closing down its Victory Motorcycles operations after 18 years of building cruisers to compete with the might of Harley-Davidson. It would’ve been 20 years ago this June that Al Unser Jr. rode a V92C into the Mall of America’s Planet Hollywood at its debut to the world.

Polaris Industries is shutting down the Victory Motorcycles brand after 18 years in business. Polaris says it will assist dealers in liquidating their remaining inventory and will continue to produce parts for another 10 years to support Victory owners.

Dear MOby,

One-hundred and six pound-feet of torque is an addictive drug if you can get your hands on it, and it’s even better when it’s available to you almost instantly. Thankfully for us this dream has been a reality since 2014, in the form of the Zero SR. It accelerates like few other bikes can thanks to its 660-amp motor controller and higher-temp magnets. Couple that with new-for-2015 bits like Showa suspension, Pirelli tires, and Bosch ABS, and you have the makings for our Best Electric Motorcycle of 2015.