#LivewireOne

Harley-Davidson announced plans to take LiveWire public, making the brand the first publicly-traded electric motorcycle company in the U.S. The transaction is expected to raise net proceeds of $545 million which will be used to fund new product development.

Harley-Davidson officially revealed the LiveWire ONE, the first model from its recently-established standalone electric motorcycle brand. Apart from the lack of any Bar-and-Shield branding, the 2021 LiveWire ONE comes with some subtle changes from the original Harley-Davidson LiveWire motorcycle, and one not-so-subtle change: a drop in price from $29,799 to $21,999.

Motorcycle.com can confirm that the first LiveWire-branded electric motorcycle from Harley-Davidson will be called the LiveWire One. The information comes to us via Vehicle Identification Number deciphering information Harley-Davidson submitted to the U.S. National Highway Traffic Safety Administration. We expect the 2021 LiveWire One will be revealed on July 8. [Updated with some clarity about the claimed horsepower output]