Motorcycle.com can confirm that the first LiveWire-branded electric motorcycle from Harley-Davidson will be called the LiveWire One. The information comes to us via Vehicle Identification Number deciphering information Harley-Davidson submitted to the U.S. National Highway Traffic Safety Administration. We expect the 2021 LiveWire One will be revealed on July 8. [Updated with some clarity about the claimed horsepower output]
Last month, Harley-Davidson announced it was launching LiveWire as a separate brand dedicated to electric motorcycles, with the first LiveWire-branded model to be revealed July 8. Now that we’re about halfway there, we thought we’d take a look at recent developments from the LiveWire brand, and what we can expect at next month’s launch.
Harley-Davidson announced it is launching LiveWire as its own brand dedicated to electric motorcycles. Moving forward, LiveWire won’t just be the name of Harley-Davidson’s first EV, but a brand to itself covering a number of models. The first LiveWire branded model will be launched July 8 ahead of a public debut the next day at the International Motorcycle Show in Irvine, Calif.
Harley-Davidson laid out the details for The Hardwire, the company’s new strategic plan for the next five years. Highlights of The Hardwire include investing in the touring and heavyweight cruiser segment, expanding into new segments and creating a new division dedicated to electric motorcycles.
Several months ago, Harley-Davidson announced plans to reduce its model lineup by 30% as part of its Rewire and Hardwire business strategies. More recently, the company revealed it will announce its 2021 models online in a “ virtual launch experience” on Jan. 19. The question, then, is what current models are on the chopping block, and which models will return?
Harley-Davidson‘s electric bicycle sub-brand Serial 1 has revealed its initial line-up of four electric bicycles. The debut line-up of pedal-assist ebikes range in price from $3,399 to $4,999 and will initially launch in the U.S. and Germany. Serial 1 is accepting pre-orders now, with deliveries expected to begin in March 2021.
BMW revealed a new electric scooter concept called the Definition CE 04. Debuting at #NEXTGen 2020, a BMW event showcasing the company’s ideas on the future of mobility, the Definition CE 04 offers a blend of electric drive and digital communication technologies. If any of this sounds familiar, it’s because BMW introduced a similar concept in 2017 called the Concept Link.
Zero Motorcycles has filed trademark applications for the names “Zero DSR/X” and “Zero FXE“. As usual, trademark filings don’t provide too many clues about their potential use, but we suspect the names will be for more off-road focused versions of the DSR and FX.