FreeRide Goes Big on TV

Calvin Kim
by Calvin Kim
ESPN and LXD Inc. have entered into an exclusive,multi-year television relationship starting with the 2001 FreeRide Moto-X Championships. The deal will establish a new milestone in coverage offreestyle motocross.

There will be seven hours of original programming, including six stand-alone one-hour shows and two half-hour highlight/lifestyle shows from the 2001season.

Each show will air at least twice on ESPN, including at least once in prime time, and then reair at least three times on ESPN2 for a total of over 35 hours of freestyle motocross programming.

"With this new commitment, we look forward to showcasing the exciting sport of moto-x even more extensively," said Ron Semiao, ESPN vice president of programming, event creation and management. "Moto-X has quickly become one of the top attractions at the X Games and we are anticipating some great moments from our new moto-x big air event at the Winter X Games in February."

"We're thrilled to have this long-term commitment from ESPN to the sport of freestyle motocross and working with LXD," added Paul Taublieb, president of LXD.

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