New CEO at Ultra Motorcycles

Brett Ratner
by Brett Ratner
The world of American-made, big-bore custom cruisers must be a topsy-turvy one.

Excelsior-Henderson and American Quantum have lately seen drastic changes. Now too will Ultra Motorcycle Co., who have appointed a new CEO.

Reading about models like the "Sledgehammer," "Fat Pounder" and "Jackhammer," we here at MO are curious to test one of these machines. Does anyone out in MO-land ride one? If so, we'd be interested to hear if the bike is worthy of a review.

Either way, read on for official company details...

Bikers Dream Inc., which operates under the name Ultra Motorcycle Co., Wednesdayannounced the appointment of Harold "Hal" L. Collins to president and CEO,effective Nov. 1, 2000.

Collins had been serving as chief operating officer and member of the boardof directors.

"The board of directors selected Hal because of experience andindustry expertise," John Russell, chairman of the board of directors, said. "He has tremendous insight to Ultra's business needs, andwill provide the company with the commitment, integrity and vision needed atthis point in its growth. Hal has proven to us during his term as COO that hehas all the qualifications needed to run this company."

Collins joined the company in the fall of 1998, serving as vice president andgeneral counsel until April of 2000, when he was appointed as the company'schief operating officer following the resignation of the company's formerpresident and CEO. Collins also has served on the company's board ofdirectors since February of 2000.

A long-time motorcycle enthusiast, Collins maintained a successful privatelaw practice from 1977 until the time he joined the company in 1998. Collinsholds a bachelor of science degree in business administration from CaliforniaState University at Los Angeles, and a juris doctor degree from SouthwesternUniversity School of Law in Los Angeles.

Ultra Motorcycle Co. is a designer, manufacturer and distributor of American-made, heavyweight cruiser motorcycles. Ultra's modelsinclude the Sledgehammer, Fat Pounder, Ground Pounder, Ground Pounder ST,Avenger, Jackhammer ST, Wide One and Wide Two. All of the Ultra models aremanufactured at the company's corporate headquarters and manufacturingfacility in Mira Loma. Ultra motorcycles are distributed through a nationwidedealer network.

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