Ducati sets new sales record

North American sales rise despite slowing economy

By Motorcycle.Com Staff, Jul. 03, 2008
June started with Troy Bayliss reaching speeds over 190 mph on the Miller Motorsports Park circuit, but his Ducati Xerox bike wasn’t the only 1098 that was going fast last month.

While other manufacturers have reported a slowdown in sales, Ducati North America set a new record in June with 1,410 units sold, thanks to the popularity of bikes such as the 1098, 848 and Monster 696.

“I am pleased to report that sales were strong across the model range and have been exceptional for the newly introduced Monster 696,” says Jason Chinnock, national sales manager for Ducati North America. “The 696 demand outpaced our supply for the month otherwise the new record of 1,410 units would have been higher. We will be working hard to meet that demand in the coming months and with the motorcycle market reporting slower sales, we are excited to be bucking the trend.”Models such as the Ducati 1098R have been flying off of showroom floors.

The new sales record surpasses Ducati North America’s previous high set in May 2007 and marked an increase of 22% over June 2007.

The Ducati brand has strengthened over the last several years in America as sales have nearly tripled since 2003. Over the last 12 months, Ducati North America’s sales have passed the 10,000 unit mark.

“The transformation of our product lineup and the exceptional dedication of our dealer network to improve has delivered these outstanding results,” says Michael Lock, chief executive officer of Ducati North America. “At a time when fuel costs are dominating the public’s attention, Ducati offers a perfect storm of style, performance and bikes like the Monster 696 that can return over 50 mpg.”

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