BMW positive about sales figures

Market share increases for BMW and Husqvarna

By Motorcycle.Com Staff, Jan. 22, 2009
Despite less than ideal market conditions, BMW Motorad recently posted above average sales numbers. While the yearly sales total was down 0.8 percent, clear growth signals were shown towards the end of the year with December sales showing an increase of 9.7 percent.

In spite of a decline in the motorcycle market in general, BMW Motorrad saw clear increases in sales in the European markets of Italy, France, Great Britain/Ireland, Switzerland, Austria, Greece and Poland as well as Latin America and South Africa amongst others. While BMW sales in the US declined slightly, market share actually increased.

The most successful model overall in 2008 was once again the travel Enduro BMW R1200GS (22,845 units) followed by its sibling model, the R1200GS Adventure (12,460 units). As compared to the previous year, 2,298 more units of the R 1200 GS were delivered to customers, while sales of the Adventure were 2,930 units above the previous year.

The R1200GS led BMW's sales figures.Husqvarna Motorcycles, the second motorcycle brand of the BMW Group, grew significantly in 2008. The oldest motorcycle brand in the world still in active production delivered 13,511 motorcycles in its first year after being taken over by the BMW Group, an increase of 31 percent over the previous year. Growth stimuli here came mainly from overseas markets.

BMW Motorad is hoping 2009 will bring much success, due in part to a broader model range and an increased involvement in motorsports.

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2008 BMW R1200GS and Adventure Review