Designer Tom Dixon And Customizer Stefano Venier Team Up On Moto Guzzi Custom

Evans Brasfield
by Evans Brasfield
Photos by Dezeen

Apparently famed UK furniture and lighting designer, Tom Dixon, is an avid motorcyclist and a long-term Moto Guzzi owner. In fact, in an interview with Dezeen he credits his desire to work on his own motorcycles as the impetus for learning to weld – a skill that launched his career creating things with metal.

On a visit to the Moto Guzzi factory, Dixon procured what appears to be a V7 to use as a new canvas in collaboration with notable customizer Stefano Venier. The result blends Venier’s raw style with Dixon’s penchant for geometric designs. Dubbed Tomoto, the motorcycle was unveiled last week during Milan’s design week.

Features that will interest readers are the stamped wheel inserts and prototype Pirelli tires (which must be constructed of unobtanium since there is no branding on the rubber). Folks who are familiar with Dixon’s designs will immediately notice the headlight which is adapted from a pendant lamp of his design.

To see more photos and see a video of the interview, visit the article on Dezeen.

Evans Brasfield
Evans Brasfield

Like most of the best happenings in his life, Evans stumbled into his motojournalism career. While on his way to a planned life in academia, he applied for a job at a motorcycle magazine, thinking he’d get the opportunity to write some freelance articles. Instead, he was offered a full-time job in which he discovered he could actually get paid to ride other people’s motorcycles – and he’s never looked back. Over the 25 years he’s been in the motorcycle industry, Evans has written two books, 101 Sportbike Performance Projects and How to Modify Your Metric Cruiser, and has ridden just about every production motorcycle manufactured. Evans has a deep love of motorcycles and believes they are a force for good in the world.

More by Evans Brasfield

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 1 comment
  • Peter Collins Peter Collins on Apr 14, 2017

    He used to run around London on a beautiful 50s or 60s BMW in the late 1970s/early 80s, when the rest of us had to have the latest, most powerful thing we could get. It seemed like a mad preference for style over performance to me then; now I am not so sure, but would probably immediately buy a KTM 1290GT given a windfall, so maybe nothing's really changed...the naturally stylish remain stylish and the headcases remain, er, mad.