2024 Triumph Speed 400 and Scrambler 400 X Pricing Announced

Dennis Chung
by Dennis Chung

Aggressive pricing for entry-level Triumphs

When Triumph announced its new Speed 400 and Scrambler 400 X models this summer, we were left hanging on pricing. Triumph has now told us how much the two entry-level models will cost, and considering the spec sheets, we’re pretty impressed.

The 2024 Triumph Speed 400 roadster is priced at US$4,995, while the Scrambler 400 X comes in at US$5,595. For those prices, we get a 398cc Single-cylinder engine, a 43mm inverted Big Piston fork, a single four-piston radial-mount caliper, LED lighting and a switchable traction control system.

The Speed 400 comes in with a lower price than the $5,399 Z400 ABS, which does have a more powerful Twin, but a right-side-up fork, two-piston front caliper, and does not have traction control or LED lighting. The KTM 390 Duke has a lot of those features, but the 2023 model is priced at $5,899, and we’re still waiting to hear about U.S. availability for the updated 2024 model.

The Yamaha MT-03 comes close in price at $4,999, and it has a more powerful Twin, but a 37mm inverted fork, twin-piston caliper and no traction control. The Royal Enfield Hunter 350 has a lower MSRP at $3,999 and similar modern British styling, but its air-cooled Single produces about half the Speed 400’s claimed 40 hp and also trails the Triumph in other features.

The competition is thinner for the Scrambler 400 X, with the $6,799 Honda SCL500 being the most recent entry. The Royal Enfield Scram 411 comes closer in price at $5,499, but it only claims 24 hp and offers lower-spec suspension and brakes. The discontinued Ducati Scrambler Sixty2 probably comes the closest in terms of engine performance, but it only has a two-piston caliper and telescopic fork, and its pricing started at $7,995 (plus there’s the whole no-longer-being-offered factor to consider).

Of course, the spec sheet only tells us so much, and we look forward to testing Triumph’s new 400s. But from what we know so far, the Speed 400 and Scrambler 400 X seem to offer pretty good value, and we haven’t even mentioned the 10,000-mile service intervals.

“We want to make these bikes as accessible and competitive as possible, and we hope these prices will surprise and excite potential customers in every market,” says Paul Stroud, Triumph’s chief commercial officer. “We believe we’re offering incredible value, both in terms of initial purchase price and overall cost of ownership.”

Both models will arrive in U.S. dealerships in early 2024.

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Dennis Chung
Dennis Chung

Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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  • Eric Eric on Oct 08, 2023

    Very pleasantly surprised by the pricing on these, I think they’re going to sell very well. I hope they stay on the market for a long time, and build a solid aftermarket like the bonnevilles, these are perfect canvases for customization.

  • Sjc77819674 Sjc77819674 on Oct 10, 2023

    It will be interesting to see how it stacks up against the new Royal Enfield Himalayan 450. I'm a long time interested in down sizing.