AETHER Apparel, Butler Maps & Rever Ride Independence Pass and Everyone is Invited!

Press Release
by Press Release

The Colorado Rockies are absolutely beautiful this time of year, and AETHER Apparel is teaming up with Butler Maps and Rever to take riders on a day trip up Independence Pass. If you’ve never been, or are in the area, it’s a must go.


On Saturday, August 25th, join the founders of AETHER Apparel, Butler Maps and Rever on a daytrip.

Colorado is known for its tall mountains, vast expanses and endless roadways – both paved and dirt – creating a mecca for motorcyclists and outdoor enthusiasts alike. Taking advantage of the last days summer, AETHER (pronounced “ē-ther”) is expanding the popular LA and San Francisco moto rides to their Aspen location.

For the store’s inaugural motorcycle event, they will team up with adventure experts, and Rocky Mountain natives, Butler Maps and Rever to guide riders through one of the State’s most notable summits: Independence Pass.

Riders will meet in the A.M. at AETHERmtn to shake hands and grab some brew from Drive Coffee before setting off at noon. A picnic lunch will be waiting at Twin Lakes just over the pass offering plenty of time for snapshots and small talk. The journey will end back where it began with some refreshments at the shop. Sending guests home with some swag, new friends and great memories.

The Details:

Saturday, August 25, 2018

Coffee at 11 a.m.; Kickstands up at noon.


414 E. Cooper Ave.

Aspen, CO 81611

To be included on lunch and gift bag, please send RSVP to

→ Make sure to arrive with a tank full of gas. ←

To learn more about…

AETHER, visit or follow @aetherapparel on Facebook, Twitter, Instagram and Pinterest

Butler Maps, visit or follow @butlermaps on Facebook, Twitter and Instagram

Rever, visit or follow @REVERmoto on Facebook, Twitter and Instagram

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