Progressive International Motorcycle Shows Expands Partnership With EagleRider
The Progressive International Motorcycle Show begins its nationwide tour this weekend in San Mateo, CA, culminating in Chicago, IL, on February 13-15. For the 2014/2015 season, however, the IMS tour has expanded its partnership with EagleRider at each of the 11 stops. The EagleRider Travel and Tour Pavilion: The World on Two Wheels; is a brand new innovative feature dedicated to the touring, adventure and destination riders. From gear and products to DIY’s and seminars the pavilion is designed to educate attendees on what they need, where to go and how to get there.
Tracy Harris, Senior Vice President, Progressive International Motorcycle Shows: “We are excited to partner with EagleRider to introduce “The EagleRider Travel and Tour Pavilion: The World on Two Wheels” program. The addition of Travel Pavilion feature is part of our ongoing commitment to enhance our attendees show experience through innovative activations. The emergence of the touring and destination segment combined with EagleRider’s expertise as a pioneer in this category makes the program an exciting venture for this season’s tour.
EagleRider offers enthusiasts the opportunity to rent a Harley-Davidson, Indian, Honda, BMW, or Triumph, with the option of a guided tour or to explore the world on their own. At the Progressive International Motorcycle Shows, EagleRider is offering special incentives on 60 spots for their very popular “Baja with Charley Boorman” tour series for the fall of 2015. These tours present riders with the opportunity to experience the Baja California peninsula while being guided by world travelers Charley Boorman and Russ Malkin as well as other surprise guests.
Shawn Fechter, Vice President of Brand Experience, EagleRider: “We are very excited to partner with Progressive International Motorcycle Shows to help riders who have been dreaming of experiencing the top riding destinations around the world a reality.”
EagleRider will have their experienced representatives on site at each of the Progressive International Motorcycle Shows to answer questions and help with bookings for their top selling tours from around the world. Riders will be able to go home from the show knowing that they are about to embark on the motorcycle journey of a lifetime. Approved riders will also have the opportunity to take advantage of EagleRider’s proprietary “Ride Now – Pay Later” promotion, allowing them to see The World on Two Wheels for as little as $99 per month.
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