Audi-Ducati Discussions No Longer Exclusive

Dennis Chung
by Dennis Chung

Audi‘s window for exclusive negotiation rights with Ducati has closed, but the German automaker is still expected to announce the acquisition of the Italian motorcycle brand this week.

Volkswagen-owned Audi had exclusive rights to discuss acquiring Ducati until April 15, and though other suitors may now begin negotiations, Audi remains the front-runner. Last week, Reuters reported a deal could be announced as soon as April 18, the day before the Volkswagen Group’s annual shareholder meeting.

Andrea Bonomi, head of Ducati’s primary owners Investindustrial, told reporters the Volkswagen Group “has demonstrated in the past that it has the money, the technology and the long-term vision.”

Bonomi also told reporters Investindustrial may hold on to part of its 84.7% stake in Ducati.

“We wouldn’t mind taking part in the next growth phase,” Bonomi said.

[Source: Reuters]

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Dennis Chung
Dennis Chung

Dennis has been a part of the team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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