Hero Honda Rebranded as Hero MotoCorp
Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer.
Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time. Hero MotoCorp has a license to continue using Honda technology until 2014.
Despite having to continue on its own without Honda, Hero MotoCorp still intends to be a major player. The company announced plans for international expansion to 30 countries, with a target of 10 million units and US$10 billion in worldwide sales within the next five years.
Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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