#hyperbole

OK, even in our hand-laid, calf-leather-clad, carbon fiber chairs, we’re getting pretty punchy here in the EICMA Coverage Center inside the spacious MO Tower on the West Coast VerticalScope Campus. Not even the staff sushi chef and bespoke MO coffee blend can get more than a raised eyebrow from us MOrons at this point, but after two days of sifting through trainloads of press releases for our reader base throughout the solar system, we think we have found a winner! What you have below is a press release that is so horrific that we actually took the time to talk about it. While a couple of Italian releases, with their floral English translations, came close to winning, the ratio of words to actual information of Aston Martin/Brough Superior AMB 001 Pro press release tipped the vacuum-sealed, vibration-isolated, laser-etched titanium scales that we use to consider these awards.