#Primavera

The Italian scooter Co. gets some Disney magic.

The first Vespa to bear the name Primavera, that’s “springtime” to you and me, made its first appearance in 1968 and was revolutionary: small, agile, powered by a brilliant engine. Primavera placed wings on several generations and was produced without interruption until 1982, making it one of the widest commercial successes in Vespa history. Its new incarnation is a star in its own time, says Vespa: Youthful, innovative, technologically ground-breaking, agile and dynamic, with an eye to the protection of the environment, inheriting all the freshness and joy of living from its predecessor.

To celebrate 70 years of Vespa, for 2016 the company is offering the Primavera, GTS and PX in an exclusive color scheme: the Azzurro 70. This unique paintwork  include a dark brown saddle, finished with contrasting beige piping and a Vespa Settantesimo logo placed on the passenger seat. The three Settantesimo models are also characterized by a dedicated graphic on the side fairings and an identification plate on the door of the front glove compartment. Lastly, the wheels are painted are painted in a non-standard color.

First used in 1968, Vespa is recycling the Primavera name in 2014 with a 50cc two-stroke and two 3-valve four-stroke versions (125cc & 150cc). We recently tested all three. Vespa sold 162,000 units in 2012 for parent company Piaggio. In 2013 Vespa has already seen 40% growth as of last quarter and is hoping to beat the 2012 figure this year.