Several months ago, Harley-Davidson announced plans to reduce its model lineup by 30% as part of its Rewire and Hardwire business strategies. More recently, the company revealed it will announce its 2021 models online in a “ virtual launch experience” on Jan. 19. The question, then, is what current models are on the chopping block, and which models will return?
That’s “S” for Sport. The last one of these we rode was a 2016, when it was built upon the now-defunct Dyna platform, ie., twin shocks out back. This 2020 Harley-Davidson Low Rider S is new from the nubs up. It’s now built upon the new Softail frame that debuted in 2018, with a single shock cantilevered under the seat, and joins ten other 2020 Softail models.
I’ll go ahead and start with this: I’ve never been a fan of the Low Rider. Clearly that puts me at odds with tons of Harley-Davidson buyers. The Low Rider has been popular with both customizers and riders who prefer a more compact riding position (read shorter). I am neither. With this in mind, I’ll dive into what my time with the 2018 Harley-Davidson Low Rider was like.
The changes made in the 2018 Harley-Davidson Softail line were so numerous we couldn’t fit them in one article! To read about the hows and whys of the changes, check out “ Harley-Davidson Introduces All New 2018 Softail Line.” This article is strictly an adjunct to that text which is intended to let you know what happened to each individual member of the completely revamped Softail line. Strap on your helmet; this is gonna be quite a ride.
Harley-Davidson doesn’t ask for much, says U.S. PR Manager Jen Hoyer, only to: “1. Lead in every market. 2. Grow the sport of motorcycling in the U.S., in part by growing the number of core customers and growing U.S. outreach at a faster rate. 3. Grow U.S. retail sales and grow international retail sales at a faster rate. 4. Grow revenue and grow earnings at a faster rate through 2020. 5. Outperform the S&P 500.”
When introducing a new motorcycle, many manufacturers lead off with all the technical marvels they’ve packed into their latest offering. Harley-Davidson often begins with talk of the style of its new motorcycle and how it ties to the company’s history. Being one of the largest motorcycle manufacturers in the world certainly says something about the success of the motor company’s development model.
Longtime Harley heads will surely be familiar with the Low Rider name. First introduced in 1977, the Low Rider was a rugged bike for the rugged rider. For 2014, after a five-year hiatus, Harley-Davidson is bringing the Low Rider name back. Now with a host of upgrades to ensure riders of all sizes will feel at home. Pricing starts at $14,199 for Vivid Black, jumping to $14,929 for the Brilliant Silver/Vivid Black or Amber Whiskey/Vivid Black two-tone color schemes.