The Vespa Experiment tour

Concert tour to raise awareness of global warming

By Motorcycle.Com Staff, Apr. 21, 2009
Three musicians are making a two-week our along the California coastline riding Vespa scooters to raise awareness about global warming.

Singer/songwriter Jason Reeves and his friends and fellow musicians Brendan James and Amber Rubarth will embark on The Vespa Experiment, starting in Carlsbad, Calif. on April 29 and winding up May 12 in San Francisco. Along the way, they will be performing at clubs, park amphitheaters, mountaintops and campgrounds.

“It seems like back in the late ’60s and early ’70s, people turned to folk singers and songwriters for inspiration and answers to difficult questions,” says Reeves, who co-wrote ten tracks on songwriter Colbie Caillat’s platinum-selling debut album. “We were very motivated by that idea and hope to influence a new generation to become more environmentally aware as they grow up and take command of their future.”

With the help of Greenpeace volunteers, attendees at their shows will be encouraged to take action by signing a giant postcard banner, writing letters and making calls to local Representatives urging support for global warming solutions in Congress.

The trio will also meet with kids from local schools to discuss the environment and provide songwriting sessions.

The three musicians travel from stop to stop on Vespa scooters, carrying only their instruments and camping gear. They chose Vespas to promote the environmental benefits of using scooters for transportation.

“If the 69% of Americans who own two or more cars would just switch one set of four wheels for two, the reduction in fuel consumption, emissions, congestion and cost would be significant – not years from now, but right now,” says Paolo Timoni, president and chief executive officer of Piaggio Group Americas. “Even if Americans were to switch just 10% of their total mileage to scooters, they would consume 14 - 18 million gallons less fuel per day and carbon dioxide emissions could be reduced by 324 million pounds per day.”

A photographer and film crew will follow the musicians to document their tour. Images and video clips will be shown on each of the artists’ websites and at

The Vespa Experiment tour dates are as follows:

  • 4/30 Carlsbad, CA, The Museum of Making Music**
  • 5/1 Costa Mesa, CA, Sutra Lounge
  • 5/2 Hermosa Beach, CA, Saint Rocke
  • 5/3 Los Angeles, CA, Roxy
  • 5/5 Ventura, CA, The Lodge at Zoey’s
  • 5/7 San Luis Obispo, CA, Downtown Brew
  • 5/10 Monterey, CA, Monterey Live
  • 5/12 San Francisco, CA, Café Du Nord

** Jason Reeves & Brendan James only.
More performances and events to be announced.