Royal Enfield Launches Demo Tour
Royal Enfield launches demo tour
The Royal Enfield Experience will help introduce consumers to the Royal Enfield Bullet line of motorcycles as well as the brands long history. Each stop will include a 45-minute ride and discussions with local dealers and Royal Enfield USA management.
Our objective is to give consumers who are searching for a new motorcycle that delivers style, reliability, value and fun an opportunity to fully experience the new Royal Enfield, says Kevin Mahoney, president of Royal Enfield USA. Few people know about us and even fewer have had the opportunity to experience these outstanding new motorcycles firsthand. We would like to share our story and product with them and this tour will help us do just that.
The Royal Enfield Experience kicked off at Daytona Bike Week and will continue at various stops including Americade, June 7-12 in Lake George, N.Y., Laconia Bike Week, 12-20 in New Hampshire, and the Sturgis Motorcycle Rally, Aug. 9-15 in South Dakota. Other dates will be announced through the year.
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