Team Honda All Wrapped Up

Brent Avis
by Brent Avis
Honda Racing's primary team sponsor, Universal Studios, willshowcase their latest feature-length film, The Mummy Returns,with special bikeand rider graphics at Las Vegas's AMA Supercross and Sears Point's AMA Superbikeroadrace on May 5-6. The Mummy will be released in theaters nationwide onMay 4, 2001.

Team Honda's Sebastien Tortelli and Miguel Duhamel will join in The MummyReturns' promotions. Details follow...

Tortelli's specially designed gear and CR250R -emblazoned with gold scorpions - will be showcased at Round 16 of the AMA/EASports Supercross Championship in Las Vegas, Nevada on Saturday, May 5.

Meanwhile, Duhamel's black and gold leathers and RC51 will be out atRound 2 of the AMA/Chevy Trucks U.S. Superbike Championship at Sears PointRaceway in Sonoma, California on Sunday, May 6.

This feature-length motion picture and motorsports promotion is oneof several collaborations resulting from American Honda's multi-year partnershipwith Universal Studios Consumer Products Group (USCPG). Announced in November2000, the sponsorship agreement also features Universal Studios' animatedcharacter Woody Woodpecker as Team Mascot for both the Honda Motocross RacingTeam and the Honda Road Racing Team.

With the launch of The Mummy Returns, Universal Studios becomes the primary themesponsor for both the Sears Point Superbike road race and the Las VegasSupercross. This is the first of four such promotions in 2001 and 2002 inwhich Universal Studios films will be showcased with special designs on thebodywork and uniform of a selected Honda motocross rider and road racing rider.

Later this summer, Jurassic Park III - the third chapter of one of the mostsuccessful film franchises in Universal Studios' history - will be highlightedwith special graphics for Nicky Hayden and his RC51 Superbike at Laguna SecaRaceway in Monterey, California and Ezra Lusk and his CR250R motocrosser at RedBud, Michigan.

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