MV Agusta Opens South Korean Dealership
MV Agusta opens South Korean dealership
The five-story dealership in the upscale Cheongdam-dong district of the capital city Seoul is designed around the concept of Motorcycle & Coffee. MV Agusta motorcycles, parts and clothing are displayed in a minimalist showroom while other spaces are used for hosting cultural events. An external elevator leads to a service area with technicians trained by MV Agusta.
The new dealership is the first of step of MV Agustas Asian expansion plan. Other dealerships are in the works with a showroom in Kuala Lumpur, Malaysia set to open later this month.
MV Agustas expansion comes as parent company Harley-Davidson continues to search for a buyer for the Italian brand. Despite an uncertain future, MV Agusta has continued to grow, reporting 50% increase in sales over the first quarter of 2010 with the introduction of the new Brutale 990R, Brutale 1090RR and an updated F4.
Related Reading
2010 MV Agusta F4 1000 Review
2010 MV Agusta Brutale 1090RR Launch
2010 MV Agusta Brutale 990R Launch
Comments
Join the conversation