8. UP! H-D Buys into Buell


In 1993, Harley-Davidson bought 49% of Buell and mostly let Erik be Erik in his Troy, Wisconsin, factory. Actual practical motorcycles like the ’94 Thunderbolt S2 (with a few teething problems) were produced in quantity, and MO’s founder, Brent Plummer, was heavily involved in building Buells that competed successfully in AMA Pro Thunder competition when they weren’t strewn all over the MO offices. By 2003, Harley owned 100% of Buell, and in 2006, Buell announced it had shipped its 100,000th motorcycle.