As an industrial designer, one might wonder what took Hugo Eccles so long to blend his profession with his love for motorcycles. Then again, in his 20-year career servicing clients like Ford Motor Company, American Express, TAG Heuer, LG, Olympus, Nike and many more, it’s understandable that maybe he was a wee bit busy with his day job to worry about his hobby.

Now the founder of the custom motorcycle studio Untitled Motorcycles in San Francisco (with a sister shop in London), when Eccles learned about the Ducati “Custom Rumble” challenge – a worldwide competition for Ducati dealers to customize a Ducati Scrambler – the proverbial lightbulb switched on. The result, as you can see above and throughout the next 10 pages, is this, the Hyper Scrambler, designed and built by Eccles in collaboration with Marin Speed Shop. I caught up with Eccles at Ducati Island during the World Superbike weekend at Laguna Seca, where he opened up about this very wild machine.