9. Inspired by Rucksacks

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While designing the Super Duke GT, Dent says he and his team forced themselves to seek inspiration from any aspect of life outside of motorcycles, no matter how foreign it might have seemed. Comfort and complacency are the enemy, says Dent, when it comes to product design – especially as it relates to KTM’s core value of “Ready to Race.” So, what’s an example of this outside-the-box thinking? The texture of this panel, for instance, was inspired by the shoulder strap of a rucksack.