#tvs

In January 2020 Norton Motorcycles, then owned and run by UK entrepreneur Stuart Garner, collapsed into bankruptcy, and on April 17 that same year was acquired from the liquidator for a cash payment of £16 million by India’s third largest motorcycle manufacturer, TVS Motor Company. Currently manufacturing more than three million powered two-wheelers annually at its Hosur factory outside Bengaluru, TVS has also been associated with German giant, BMW Motorrad since April 2013.

Norton Motorcycle has filed trademark applications for several names from its history that may portend the company’s future under the ownership of TVS Motor.

The beleaguered Norton Motorcycles has been bought out by India’s TVS Motor Company. Norton, which was put into administration in January, was purchased by TVS through a subsidiary in an all-cash deal worth 16 million British pounds (US$20 million).

TVS Motors revealed its new Apache RR 310, the most advanced model ever released by the Indian manufacturer. While the 2018 TVS Apache RR 310 will likely never be brought over to the U.S. market, it is important for one reason: it’s essentially the precursor for a BMW G310RR.

The first products of BMW‘s collaboration with India’s TVS Motors are well into development, with spy photographers capturing images of a new small-displacement motorcycle undergoing testing.