#stratoliner

In 1996, the cruiser market in America was introduced to the initial Star motorcycle, the Royal Star. Over the next few years, more Stars appeared on  Yamaha’s manifest, in the form of V-Stars, Drag Stars, and Royal Star variations. In 2006, the company decided to commit to the flourishing line of motorcycles by creating  Star Motorcycles as a brand separate from the mothership, much as Toyota did with Lexus and Nissan with Infiniti. Eventually journalists and riders, alike, became accustomed to what, at first, seemed arbitrary and unnatural – since Yamaha logos were still featured in discreet locations on Star Motorcycles.