#hardwire

Several months ago, Harley-Davidson announced plans to reduce its model lineup by 30% as part of its Rewire and Hardwire business strategies. More recently, the company revealed it will announce its 2021 models online in a “ virtual launch experience” on Jan. 19. The question, then, is what current models are on the chopping block, and which models will return?

Harley-Davidson‘s much analyzed “ Rewire” plan may be starting to see some positive results, as the company reported its strongest third quarter since 2015 despite decreasing sales volume. It will take a while longer to see if the plan and its eventual follow-up, the Hardwire plan, will pay off in the long run, but for the short term, the Rewire has succeeded in reducing costs.

In its second quarter 2020 presentation, Harley-Davidson provided an update on its Rewire strategy, clarifying specific details about the plan, and offered a few hints about its follow-up, the newly-christened Hardwire plan which will carry the company through 2021 to 2025. Moving forward, Harley-Davidson plans to reduce its model lineup by 30%, will concentrate its focus on 50 markets, and will proceed to launch its first adventure-touring model in 2021.