#arch

Let’s just get this out of the way right up front: If you can’t immediately dismiss the $85k price tag, you’re not the target customer. So far Arch has only produced 45 motorcycles, and there are plenty of potential customers around the globe who could purchase all 44 without blinking an eye. The KRGT-1 is motorcycle as designer watch or collectible artwork, and if the whole point isn’t exclusivity, a huge chunk of it probably is. I wouldn’t know, since I can’t get past the price tag.

We were so busy running around EICMA making silver screen magic with our own videos, we didn’t even have time to stop by actual movie star Keanu Reeves’ Arch Motorcycles display. Which is a damn shame, because you know that’s where all the cool people were and we could’ve maybe discussed our craft. It’s also a shame because Arch had two new models on display.

Admit it: throwing on your motorcycle jacket makes you feel cool, doesn’t it? The act of riding may make you feel independent, but the gear we decide to wear is a reflection of the image we want to portray. Alpinestars gets it. With a hand in nearly all motorsports disciplines, when you wear an Alpinestars piece of gear, you can’t help but feel a little sporty. But for the riders out there who’d rather eschew the racer image for something more fashionable – while still providing protection – the Oscar line of motorcycle apparel is the ticket.