Several months ago, Harley-Davidson announced plans to reduce its model lineup by 30% as part of its Rewire and Hardwire business strategies. More recently, the company revealed it will announce its 2021 models online in a “ virtual launch experience” on Jan. 19. The question, then, is what current models are on the chopping block, and which models will return?
There are a variety of options to choose from when you think of beginner bikes, many of them centered around sport-type models or standards. This is often because manufacturers spend more of their marketing dollars hyping their beginner sportbikes or standards. But fear not, cruiser rider – there are great entry-level models for those craving the feet-forward stance. Here, we’ve gathered eight of those great choices for your viewing pleasure.
As Senior Vice President and Chief Marketing Officer for Harley-Davidson, Mark-Hans Richer, has, as they say, a lot on his plate. A new platform in the shape of the two Street models, 750 and 500, the Project LiveWire Experience Tour currently underway, an updated model lineup for 2016 in the pipeline, and certainly goings-on that only the need-to-know know, is enough to keep ten people busy. Nonetheless, Mr. Richer kindly set a little time aside to speak with MO and confirm that everything for the Motor Company is going swimmingly.
As this article goes live, Harley-Davidson is utilizing social media to reveal its 2016 model line up via a choreographed round-the-world event, taking place live in seven cities across the globe. This 30-minute global event will be simulcast on Periscope, Twitter’s new live-streaming app, and then uploaded later to the Harley-Davidson YouTube feed. Beginning with coverage in Portland, OR, where MO staffer, Evans Brasfield, is one of the moto-press attending the event, the live-stream will jump around the continents to Sydney, Tokyo, Barcelona, Toronto, Mexico City, and Las Vegas before returning to Portland to wrap up the event.