#SiddharthaLal

Ever since Reuters broke the news last month that Volkswagen is considering unloading Ducati, the rumor mill has been at full churn trying to figure out where the Italian company would end up. Volkswagen, of course, is on the hook for billions in penalties as a result of the Dieselgate scandal, and finding someone willing to fork over a ten-digit check for Ducati would definitely help.

Indian manufacturer Royal Enfield revealed its much-awaited adventure bike, the Himalayan. Powered by a new 411cc Single, the Himalayan was designed to be a lightweight, uncomplicated motorcycle that can go anywhere, including the rugged terrain of its namesake.

India-based motorcycle manufacturer Royal Enfield has a plan, a plan that it thinks is paying off in the US. When viewing the current state of motorcycle sales, it sees a chink in the armor of the American bigger-is-always-better mindset. A growing set of young, urban riders appear to be interested in simple, retro-styled motorcycles that they can use for recreation and transportation. These riders are looking for more than technology and performance numbers; they desire an authentic riding experience – one that Royal Enfield feels it can provide.