We always hear from marketing and PR departments and even journalists about motorcycle industry execs being riders, that they care, and are enthusiasts themselves. That’s normally true in this industry. Ducati CEO, Claudio Domenicali is a fantastic rider, and the head of Two-Wheel Global for Bosch shared plenty of stories about his off-road excursions in Australia. These guys ride. That’s the truth. Now let’s take a look at Ural.