#Pontiac

In an effort to make sense out of the end of Victory Motorcycles, Motus founders Brian Case and Lee Conn posted a blog entry that looks not only at Polaris’ decision but all the way back to 2007 to the end of Pontiac. While this is a valid comparison regarding tough business decisions, the posting gains power when it describes the ways in which Victory didn’t adapt to the changing market and points to how those changes may tend to favor the type of bike Motus is building. As proponents of motorcycling at large, we hope that Motus has the opportunity to capitalize on this space that will be opening at some dealerships. The more successful manufacturers there are, especially ones manufacturing motorcycles in the USA, the better it is for motorcycling as a whole.