Alan Cathcart’s conversation with Stefan Pierer continues, as the PIERER Mobility president and chief executive officer discusses his motorcycle brands (namely, KTM, Husqvarna and GasGas), and some of their competition. This includes MV Agusta, of which PIERER gained a stake in 2022. —ED.
It was the talk of last week’s 2022 EICMA Show: MV Agusta, Italy’s most prestigious and historic manufacturer, winner to date of 270 Grand Prix races, 38 World Riders’ Championships, and 37 World Constructors’ Championships, had supposedly been acquired by KTM. Stefan Pierer, the most powerful man in European motorcycling, had captured his most iconic trophy brand yet, to add to his roster of Euro-marques including KTM, Husqvarna and GasGas. Indeed, according to one supposedly authoritative source, he’d be sealing the takeover deal with MV’s current owner, Russian entrepreneur Timur Sardarov, on the Thursday before the Valencia GP, November 3. This would permit him to announce at the final race of the 2022 season that MV Agusta would be returning to MotoGP racing in 2023 – albeit as a KTM subsidiary.