From "More Roads" to "Rewire" – Where Does Harley-Davidson Go From Here?

During its first quarter report in late April, Harley-Davidson announced it was changing course on its “More Roads” business plan, replacing it with the new “ Rewire” strategy. While Harley-Davidson has only described the new plan in broad strokes, we’re already seeing some signs of Rewire falling into place. As the Rewire plan continues to develop, we figured we’d look back at the previous plan to help us figure out where Harley-Davidson goes from here. (UPDATED: July 9, 2020: Harley-Davidson says it will provide more details about Rewire with its Q2 results later this month. Harley-Davidson also says Rewire “set the foundation for a new 2021-2025 strategic plan which is expected to be shared in Q4.”)

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