EBR Owners Trademark "Black Lightning"

Liquid Asset Partners LLC, owners of Erik Buell Racing, have filed a trademark application for the name “Black Lightning” for use on “motorcycles and structural parts therefor.” The application was filed Oct. 27, just over a month EBR sent out a press release promising something “quick, dark and low” this fall. The name “Black Lightning” would certainly fit the descriptors “quick” and “low.”

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EBR Motorcycles Resuming Production Starting Today, March 1

Today is the day many EBR fans, including ourselves, have been waiting for: EBR motorcycles are back in production. After a lengthy (and complicated) period that saw EBR assets sold at auction to Bruce Belfer of Atlantic Metals Group LLC, then wrenched away and sold again to Liquid Asset Partners, it appears that stability has finally arrived.

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