Something unusual happened awhile back. My boss contacted me and wanted me to take a look at copy for an upcoming column coming out, a column written by John Burns. I have a great deal of respect for Mssr. Burns. The body of work John has produced over the length of his career speaks for itself, so what could I possibly add to anything John had to say? But okay, El Jefe wants me to look at something, sure, send it my way.
Southern California residents who are also fans of the Dainese/AGV brands are likely familiar with the D-Store Orange County. One of three official full-fledged Dainese/AGV retail stores (the others being San Francisco and Chicago), what you might not have known is that the OC store, which is roughly equivalent to a large two-bedroom home, also housed Dainese’s North American headquarters for several years. Think about that – Dainese, known the world over as one of the finest motorcycle apparel companies, ran its North American operations in modest office space at the back of a retail store.
I’ve always been an admirer of customization but never a participant. A willing custom bike show attendee and armchair judge, but an owner of stock original bikes and equipment, like the ’75 CB400F in my garage that, besides some patina, looks the way it did some 39 years ago. Truth is, besides riding and performing basic maintenance, my motorcycles are lucky to get a bath more than once per year. Finding the wherewithal to customize the damn things, fugetaboutit. Too expensive. Too time consuming. Too … beyond my capacity to get unlazy.