#FullThrottle

Ducati revealed its new “Next-Gen” 803cc Scrambler lineup, featuring new styling, a new ride-by-wire throttle, a 4.3-inch TFT display, and an updated chassis. For 2023, Ducati will offer three 803cc Scramblers: the Icon, the Full Throttle, and the Nightshift. The 1100 Scrambler range will also return, unchanged, with three models: the Scrambler 1100 Dark Pro, Tribute Pro, and Sport Pro.

Four years ago, said Claudio Domenicali the CEO, Ducati launched its first Scrambler at Intermot here in Koln, which was really like starting a new brand for Ducati. A brand to make Ducati more accessible, and a really successful one so they say, with more than 55,000 units sold since 2015.

Maybe it’s human nature, but motorcycle publications are constantly trying to determine which bike can lap the fastest, jump the highest, or travel the farthest. Competition is what feeds the beast. Motorcycle.com’s as guilty of it as anyone, and it’s easy to see why: motorcycling has become so segmented these days, with machines designed to satisfy one particular niche. They do it very well, too; sportbikes are insanely advanced, adventure bikes are capable of traversing nearly any terrain, and both cruisers and sport-tourers can pound out miles in two very different, yet also very satisfying, ways. And we haven’t even mentioned streetfighters, nakeds, and standards…

Standing in “The Land of Joy,” a makeshift beach party Ducati set up inside the Ace Hotel in Palm Springs, California, to serve as its central command post for the 2015 Scrambler launch (the first time a new Ducati model has been introduced Stateside), it was quickly apparent this wouldn’t be like any prior Ducati launch.