Metzeler Tires: Everything You Need To Know

Metzeler’s mascot is the blue elephant, which was first used in 1906 and later trademarked in 1951. Rumor has it that at the 1906 International Motor Show Metzeler had an elephant trample one of his tires to show how tough and robust they were. The story stuck, and now, the image of the elephant is used on Metzeler tires as a symbol of their strength and quality.