Polaris Industries reported a 116% increase in sales from its Victory Motorcycles division over the third quarter of 2010.
According to Polaris’ third quarter report, its on-road division, which consists almost entirely of Victory Motorcycles, produced $20.1 million in sales, more than double the $9.3 million in sales from the same quarter in 2009.
Unit sales in North America increased by over 50% in the third quarter despite a weak market for heavyweight cruisers and touring motorcycles. Sales outside North America were even stronger, with Polaris reporting an increase over 100% compared to the same quarter in 2009. Demand was high across Victory’s entire line-up, with the Cross Country and Cross Roads performing well in particular.
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2011 Victory Lineup Reviews
Victory Q2 2010 Results
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