Triumph Presents New Models, CEO at IMS Staff
by Staff
Triumph North America introduced its 2011 model lineup and its new chief executive officer at the Long Beach stop of the International Motorcycle Shows.

Presented at the Long Beach, Calif., were Triumph’s new Tiger 800 and Tiger 800XC adventure motorcycles, the Daytona 675R sportbike, and Thunderbird Storm cruiser, as well as the updated Speed Triple streetfighter and America and Speedmaster cruisers.

Triumph North America now offers 20 models spread across six product families, well on pace to the company’s goal of offering 23 models in seven families by 2012.

Heading up Triumph’s largest ever product line-up is Greg Heichelbech, the new CEO of Triumph North America. Heichelbech brings extensive experience in the North American motorcycle market after holding several executive positions with Harley-Davidson and Buell, mostly in marketing and sales and dealer development.

“Triumph is one of a couple motorcycle manufacturers that can boast both an incredible heritage and state-of-the-art engineering and design. But Triumph is the only motorcycle manufacturer that has this unique, iconic brand and also has successfully created a product line that caters to a very wide variety of customers,” says Heichelbech. “Triumph offers by far the best selection of class-leading products, from sport bikes to cruisers to adventure bikes, while still maintaining a brand heritage that’smore than 100 years old. We have a very bright future at Triumph, and I’m looking forward to working with the factory, our North American team and our dealer network to bring these fantastic motorcycles to customers everywhere.”

triumph presents new models ceo at ims, Triumph displayed its 2011 lineup at the Long Beach IMS including the new Daytona 675R
Triumph displayed its 2011 lineup at the Long Beach IMS including the new Daytona 675R.

Triumph has shown consistent growth since returning to the North American market in 1995. Earlier this year, Triumph sold its 100,000th motorcycle in North America, while sales are up despite a down market. With Heichelbech now at the helm, Triumph hopes to continue that growth.

“Greg has an amazing level of focus and enthusiasm,” says Paul Stroud, global director of sales and marketing for Triumph Motorcycles Ltd. “Coupled with his industry expertise and knowledge of the North American market, we’re very optimistic about Triumph’s future here. Two of Triumph’s greatest assets are our products, which Greg believes in both as an enthusiast and a professional, and the Triumph dealer network, which will continue to thrive because of the products we make available and level of service they provide.”

Related Reading
2010-2011 Long Beach Progressive IMS Show Report
Triumph returns to IMS
Triumph to add seven models by 2012

Get in your Inbox
Join the conversation