The British manufacturer is inviting its fans to the Sept. 18 Triumph Live festival for a day of on- and off-track activities to celebrate the 20th anniversary. Triumph Motorcycles ltd. was established after entrepreneur John Bloor purchased the rights to the bran following the 1983 bankruptcy of the Triumph Cooperative.

Triumph designers began work on a new range of motorcycles in 1984 and in 1988 Bloor funded the construction of a new factory in Hickley, Leicestershire. Pre-production began soon after and six new Triumph models were introduced in 1990 at the Cologne Motorcycle Show in Germany.

As part of the 20th anniversary festivities, Mallory Park will host a round of the Triumph Triple Challenge, a special invitation race featuring Triumph Street Triple and Daytona 675 motorcycles. Triumph stunt riders will also perform for the crowds.

Away from the track, visitors can view a display of key bikes from Triumph’s past 20 years, as well as the current 2010 product lineup. Demo rides will be offered, both on and off the track. Triumph’s Hinckley facility will also open its doors for tours.

Tickets to Triumph Live are available online at http://www.triumph-live.com/ for 24 pounds (US$37). Admission is free for children under 16. Camping facilities at Mallory Park are available.