Triumph: Marketing Genius... Staff
by Staff
...or wasted money/effort: Do you think paying for placement in action and creampuff movies helps a brand, or is it a wasted effort on the teeming masses of the unfaithfull caged movie-goers? In the nebulous world of what makes any of us buy anything, what really sways your decision to purchase anything? Us? We like a good sale, or anything free, as in beer.

Here's that news release from Triumph:

TRIUMPH MOTORCYCLES CAPTURES LEAD IN HOLLYWOODTriumph Motorcycles Star in Hollywood Blockbusters:How to Lose a Guy in 10 Days, Daredevil, Terminator III, Torque,Tuck Everlasting, Mission Impossible II

NEWNAN, GA - February 26, 2003 - Triumph Motorcycles has long been a preferred motorcycle of Hollywood starring withthe legendary likes of Marlon Brando, Clint Eastwood and Steve McQueen. Today, Triumph's modern day star poweris shining brighter than ever as Triumph's motorcycles are being selected by top studios for feature placementsin Hollywood's leading box office hits.

Paramount Studio's current big screen success,How to Lose a Guy in 10 Days,features a fun "love story" with Matthew McConaughey, Kate Hudson and a 2003 Triumph Bonneville. "What's coolabout a bike," exclaims McConaughey's character while on a motorcycle ride with screen star Kate Hudson, "it'sgreat on gas, good in traffic, .easy to park, and at the end of the day, chicks dig 'em!" OffscreenMcConaughey, 33, is equally a great motorcycle enthusiast and regularly rides his Triumph Thunderbird Sport. Thecustomization of the onscreen Triumph Bonneville was personally appointed and directed by McConaughey.

"Triumph Motorcycles is Hollywood's darling! " exclaims Christopher Wagner, President, Royal Promotionsand Placement, a leading motion picture and television product placement agency. "Triumph's outstandingreputation as an ultra cool and quality motorcycle, combined with its broad line of products from Bonnevilles toDaytonas, has positioned Triumph as the motorcycle 'of choice' in Hollywood."

This past weekend,Daredevil,an action-thriller starring Ben Affleck, Jennifer Garner, Michael Clarke Duncan and Colin Farrell topped boxoffices -- entertaining movie fans across America. As the superhero's plot thickens, Colin Farrell dominates thebig screen with a Triumph America."Hollywood has taken note of Triumph's rebirth," stated Mike Vaughan, Chief Executive Officer, TriumphMotorcycles (America) Ltd. "Triumph's reception from American and world-market consumers continues to grow, andwe are pleased that Hollywood is recognizing what motorcycle enthusiasts have come to know over the past decadewith the reintroduction of Triumph."

Recent requests from leading motion picture and television studios to Triumph Motorcycles have resulted inkey motorcycle placements within blockbusters including:Mission Impossible II, How to Lose a Guy in 10 Days, Daredevil, Tuck Everlasting, Torque and Terminator III."The good news," added Vaughan, "is that discussions are ongoing for additional placements of TriumphMotorcycles within feature movies and television productions. We thank the continuing growth of Triumph fans -and enthusiasts -- for that!"

Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd., themanufacturer of Triumph motorcycles and accessories. Triumph Motorcycles (America) Ltd., is located in Newnan,GA and services the Triumph dealer organization throughout the United States, Canada and Latin America.

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