New AMA Superbike Website

Press Release From AMA prowebsites:

AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., announced today the launch of -- a new website dedicated to complete coverage of the AMA Chevy Trucks U.S. Superbike Championship. The official series website will serve as the premier source for official news about the AMA U.S. Superbike Championship and marks another example of AMA Pro Racing's continuing commercial development efforts to grow the sport of motorcycle racing. is the third series-specific website built by AMA Pro Racing in the last two years. (also available as was launched in March 2001 as the official website of the AMA U.S. Flat Track Championship, and launched in April 2002 as the official website of the AMA U.S. Motocross Championship. The content make-up of will follow the model used successfully in the two other AMA Pro Racing series websites, which includes:

· Official up-to-the-minute, post-race results and points standings and more.

· Near real-time, lap-by-lap scoring with a new and improved version of @theWire LIVE!

· Unique round-by-round navigation allowing easier and faster access to event-specific information.

· News and photos from each race updated throughout the race weekend.

· Weekly columnists, including unique insights from paddock insider Evan Williams and a privateer column by road racer Chris "Opie" Caylor.

· Access to the complete line of official AMA Pro Racing merchandise, authentic series and rider apparel.

· Fan feedback opportunities such as a weekly letters-to-the-editor section, online polls, ask-the-experts question and answer forums, free classifieds, fantasy racing and monthly contests.

· Official historical information and statistics covering the rich heritage of AMA road racing.

If experience is any indicator, should be hit with fans. The response we’ve gotten about and has been extremely positive, said Matt Ringlien, AMA Pro Racing web development manager. "We know that there are a number of top-flight independent websites out there covering AMA Superbike racing. But as the sanctioning body, we feel it's our obligation to the sport, fans, sponsors and the riders to cover the series more completely, and more officially, than anyone."

In December 2000, AMA Pro Racing launched an aggressive Internet strategy setting the stage for, and now The plan also called for the refocus of, the official website of AMA Pro Racing, to become more targeted toward the sanctioning body's participants, as well as a taking off point for content on all three series websites.
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George Obradovich
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